Newsletters for Pool Builders

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If you want to get caught up on some of the back issues of our newsletter, you'll find them here, with the most recent articles at the top.

  1. New Ways to Promote Pool Renovations in 2026 (Part 3)
  2. New Ways to Promote Pool Renovations in 2026 (Part 2)
  3. New ways to promote Pool Renovations in 2026
  4. Marketing Advice for Pool Companies in 2026…
  5. Where ELSE can we find new pool leads in 2025?
  6. Are YOU the expert we’ve been looking for?
  7. Modern Challenges for the Pool Industry, 2025 and Beyond…
  8. How Will AI Affect Marketing for Pool Builders in 2025?
  9. Watch out for SEO “Bait and Switch”
  10. The Pool Industry Outlook for 2024 (A tale of 3 cities)
  11. How to Enhance Website Accessibility (and stay out of trouble)
  12. My Marketing Advice for Pool Builders in 2024…
  13. A Speed-demo of Marketing Automation for Pool Builders (VIDEO)…
  14. A Postcard from Las Vegas (The 2023 PSP-Deck Expo)
  15. Beware the Promises to Eliminate 1-star Reviews…
  16. Here’s a way to get better Google leads at lower cost…
  17. Sneak Peak: “State of the Pool Industry” in 2023…
  18. Here’s a “1-2 punch” to help you make more money with renovations…
  19. Pool Builders have better things to do than fight ADA lawsuits.
  20. How to be Clear, Nimble and Sharp in 2023
  21. This is a REALLY BAD IDEA from Google…
  22. Dane Wiseman can get you $500 in free Google PPC Ads again…
  23. Jack be Nimble…
  24. Some Odd Insights from the 2022 Pool Spa Patio Show…
  25. Do you talk about FEATURES or BENEFITS?
  26. PLATITUDES – The first step in bad marketing
  27. Just like Peas and Carrots…
  28. My Comments from the 2022 Aqua Live Show…
  29. Here’s my prediction for new pool leads in 2023
  30. Would you like to see the 7 simple automations for Pool Builders?
  31. 3 New Things Every Pool Builder Website Should Have in 2022…
  32. Looks like EVERYONE is jumping into Pay-Per-Click Advertising…
  33. Here’s the BEST ADVICE I can give any business owner who wants to grow…
  34. How to Keep Clients Happy through the LONG Build Process…
  35. Here are my “Smart Marketing Recommendations” for pool companies in 2022…
  36. Here’s what I got from the Pool Spa Expo in Dallas last week…
  37. Here’s why I’m excited about the Pool Spa Patio Expo in Dallas next week…
  38. Pool Renovations – A clever way to deal with hidden surprises…
  39. About those “…Infringement on copyrighted images…” email notices you got…
  40. PPC Advertising for Pool Builders (Aqua Magazine)
  41. Here’s what “The Wizard of Ads” has to say about our Labor Shortage
  42. Too Busy? LEVERAGE your time with better marketing…
  43. NEW Marketing Advice for Pool Builders in 2021
  44. POOL BUILDERS: Quell The Frenzy of 2020 with AUTOMATION in 2021.
  45. Will 2021 Be Crazy Like 2020 Was?
  46. “7 Crucial Marketing Secrets” podcast
  47. “Take Better Photos and Videos” podcast
  48. “PPC For Dummies” podcast
  49. Here’s another FREEBIE for you: A FREE PPC Analysis by “The Professor.”
  50. Should you be advertising during the COVID 19 pandemic?
  51. Here’s The Ugly Truth About PPC Advertising for Pool Builders…
  52. Pool Builders in 2020 – Some Predictions and Recommendations…
  53. Here’s another little tip to make you (and your sales pitch) more persuasive…
  54. Pool Salespeople – Here’s how to INSTANTLY make your prospects LIKE you…
  55. This new Sales CRM really was built SPECIFICALLY for POOL BUILDERS…
  56. Here’s what Marketing people should be THANKFUL for…
  57. Here’s what I learned at the 2019 IPSPE in New Orleans last week…
  58. Here are 4 key tips from our PPC webinar last week…
  59. Company-Crushing Killers – Epilogue and Videos
  60. Company-Crushing Killer #12: “Trying To Do Everything Yourself”
  61. Company-Crushing Killer #11: “Connecting Too Late in the Buyer’s Journey”
  62. Company-Crushing Killer #10: “CUSTOMER FRUSTRATION”
  63. Company-Crushing Killer #9: “Invisible Data”
  64. Company-Crushing Killer #8: “Winging it”
  65. Company-Crushing Killer #7: Burning Out Your Sales Team.
  66. Company-Crushing Killer #6: No automated follow-up.
  67. Company-Crushing Killer #5: Not Using a Proven Marketing Formula.
  68. Company-Crushing Killer #4: Failure to use VIDEO Properly.
  69. Company-Crushing Killer #3: Not Using “Hot-Button” Advertising
  70. Company-Crushing Killer #2: Fragmented, Chaotic Marketing
  71. 12 Company-Crushing Killers All Pool Builders Must Avoid…
  72. Here’s the Forecast for NEW POOLS and RENOVATIONS…
  73. Here’s Another Trick to Help Designers Sell More Pools
  74. If you’re still running print ads, you should try this handy tool…
  75. Got an angry customer? These 3 words will win them back…
  76. Want more REFERRALS? Listen to Mario…
  77. Some OTHER things our drip-marketing system can do…
  78. My Suggestions for a Better 2019…
  79. Fixing Your Website Speed Issues…
  80. If My Marketing Advice Sounds Brutal, Here’s Why…
  81. I’d like to say THANK YOU…
  82. Here’s Another Quick/Easy Way to Test Your Website…
  83. Why Most People Lose Money on PPC…
  84. Here’s Why Some Buyers Are Easy, and Some Are Hard…
  85. A Confused Mind Always Says “No”…
  86. If the phone’s not ringing, here’s why…
  87. More Bad Advice: “I’ve found some errors on your website…”
  88. Bad Advice from Good Marketing People (part 1)
  89. Dealing with PRICE and “Low-Baller” Pool Builders
  90. A blatant sales pitch for Sales Training
  91. Pool Builder Marketing Recommendations for 2018 – What’s NEW
  92. Low-cost SEO trick that actually WORKS
  93. How to Spy on your PPC Guy…
  94. PPC Advertising and Google Ad Words: A Case Study…
  95. Comments from the 2017 IPSPE in Orlando…
  96. Your Website – The Crucial “First Step” of Marketing…
  97. The Hidden Power of a “Low Risk Offer”
  98. Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing…
  99. The 3 Secrets of Swimming Pool Marketing…
  100. Selling Pools: “You Had Me at Hello”
  101. Signing up for Skipio is the smartest thing you can do right now
  102. Get inside the Minds of Today’s Swimming Pool Buyers
  103. 2017 Digital Marketing Habits to Break (MAYBE….)
  104. Marketing Advice for Pool Builders in 2017
  105. Comments from the 2016 IPSPE in New Orleans
  106. 2016 International Pool, Spa, Patio EXPO
  107. GOOGLE is moving forward with their “SEO OBLITERATION” plans…
  108. Online Reviews Are More Important Than You Think
  109. What To Do When Prospects IGNORE You
  110. How to discuss PRICE when Selling a Pool
  111. How to Talk About MONEY When Selling a Pool
  112. Marketing Advice for Pool Builders in 2016
  113. GOOGLE will OBLITERATE traditional SEO
  114. More (dirty) Tricks when talking to Pool Buyers
  115. Suggestions when talking (selling) to Pool Buyers
  116. Well, I got my butt chewed AGAIN…(for SALES Training)
  117. Comments from the 2015 Pool Spa & Patio show…
  118. If you’re thinking about a logo change
  119. How to Take Better Pool Photos…With a DRONE
  120. 7 Marketing Secrets for Pool Builders
  121. How to Play Nice with Google
  122. PayPerClick advertising just got BETTER
  123. If you’re not SWAMPED, you should be doing PPC
  124. Websites Need CONVERSIONS more than TRAFFIC
  125. Google, “Mobilegeddon,” Websites and SEO
  126. Google’s Mobile-Friendly Warning
  127. How To Get GOOD Online Reviews
  128. Here’s an SEO Secret ANYONE can use…
  129. Marketing Advice for Pool Builders – 2015
  130. Announcing Our New “Everything Included” Website System…
  131. Predictions for 2015, based on the 2014 Pool Spa Patio show…
  132. VIDEO: How to Convince Homeowners to Choose YOU
  133. Pool Builder Marketing Secret #7: Convert more prospects into buyers
  134. Pool Builder Marketing Secret #6: Referrals are the Best Leads of All
  135. Pool Builder Marketing Secret #5: Nurture Prospects to Buy from YOU
  136. VIDEO: THINK like a HOMEOWNER
  137. VIDEO: Why Pool Builders SHOULDN’T try to do EVERYTHING
  138. For ANYONE running Pay-Per-Click Ads
  139. Free Online Directories to boost your web presence
  140. Pool Builder Marketing Secret #4: SOCIAL MEDIA – You’re Doing It WRONG
  141. Pool Builder Marketing Secret #3: Your Online Image Is More Important Than You Think
  142. Pool Builder Marketing Secret #2: They think you’re “UGLI”
  143. Pool Builder Marketing Secret #1: Buying a Pool Is a BIG DEAL
  144. The 2013 Pool Spa Patio expo (and why 2014 will be BETTER)
  145. MORE SEO and PPC Insights from a Pool Industry Expert
  146. SEO and PPC – How to NOT get BURNED
  147. Confessions of an SEO Crook
  148. Why Trade Shows are a SMART Thing for Pool Builders
  149. Facebook for Pool Builders in 2013 – Some NEW Tricks Worth Trying
  150. Is your website “Mobile-Ready”? Here’s how to find out.
  151. Pool Builder Marketing Recommendations for 2013
  152. Industry Inspiration and Vance Gillette
  153. How’s your Houzz going to sell more pools?
  154. The Plus Side of Google+
  155. I love Angie’s List
  156. Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers?
  157. Builders – Trust Your Wives. (They’ll help you be a better marketer.)
  158. “10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”)
  159. “Change or Die” and “10 Steps to the PERFECT Pool” report
  160. It’s “Winter Marketing Checklist” time…
  161. No, you DON’T have to TWEET! (Or “YouTube” or “Linked-In” or FLICKR or Anything Else!)
  162. Comments from the 2011 Pool Show: “What Does the Future Hold?”
  163. Check on Your Competition ANYTIME (It takes just five seconds…)
  164. My Best Friend’s Big Pool Buying Mistake (almost)…
  165. The GAVA Awards, 2011: If you’ve never entered, it’s time!
  166. A few more gifts, goodies and "best of" marketing advice for you….
  167. "7 Peak Productivity Practices" Video – My little gift to you….
  168. I Finally Hired a Coach…
  169. Here’s an “Automatic Follow-up System” that ANYONE can afford….
  170. “I Quit” – A great article from sales expert Mario Rossetti…
  171. What do 4 out of 5 “new pool” web-shoppers really want?
  172. The Ugly Truth about This Pool Service Business…
  173. What to do when you’re too busy to do it all… (How to “Git’r done”)
  174. Who’s Been Looking At Your Website? And when & why did they leave?
  175. Pool Builder Secrets from the lucky few…
  176. How Pool Builders should be using Facebook TODAY
  177. For Builders Who Hate Home Shows…
  178. In Search of Recognition…
  179. The Pool Industry in 2010 – Some insights…
  180. A gift from Scrooge
  181. Comments from 2009 Pool & Spa Show
  182. How to Survive E-Commerce Competition
  183. Scary Data, and Reasons to Give Thanks
  184. The Evil behind Merchant Circle Websites
  185. Mind control over your prospects? Hmmmm…
  186. Talkin’ Trash on the Internet… What You Can Do When People Badmouth Your Company Online.
  187. We’ve Created What We Think is the Perfect “Coaching Program” for the Aquatics Industry…
  188. Do You Hate The BBB Too?
  189. Boy, did I get my butt chewed last week…
  190. One of the best SEO secrets I’ve ever found… – And you can get it on-line for only 29 bucks.
  191. “To Blog, or Not to Blog…” – Yes, that really is the question.
  192. A Dirt-Cheap Way to Class up Your Office or Showroom…
  193. Extraordinary service? Don’t kid yourself…
  194. Free Help with Sales and Marketing… – New Wednesday Seminars Designed Specifically For You.
  195. Will Facebook Help You Sell More Pools? – Here’s how to “get up to speed” with the new “Social Media”
  196. Where Pool Sales Should Come From – Real Data from Real Pool Builders…
  197. Some Advice For Your Photographer – Plus a couple of free gifts for you…
  198. Comparing Pool Builders’ Ads – Some real examples from the CT RSVP pack…
  199. How To Make Ad $$ Go Further
  200. Shameless Self-Promotion – Why it’s sometimes good for everybody….
  201. USTREAM.TV Yet another way to drive FREE website traffic…
  202. USTREAM.TV – Part 2 – Some big surprises, both good and bad…
  203. Advertising Your Website… SEO, SEM and PPC Explained
  204. Proactive Referral Programs for Pool Builders
  205. Uncovering your advantages…
  206. The 3-Legged Milk-Stool Strategy
  207. Using “Follow-Up” to Survive Tough Times…
  208. Dealing with Low-Ball Pool Builders (Part 2)
  209. Dealing with Low-Ball Builders (Part 1)
  210. Such an easy way to promote your business… Why don’t more people do it?
  211. For Builders Who Hate Home Shows… Turn a “Pain” into a “Payoff”
  212. For “Do-It-Yourself” Marketers… 10 “Must-Read” Advertising Books
  213. More Suggestions For Your Website…
  214. Your Dual-Purpose Advertising & Selling Tool… Let’s Talk About Your Website.
  215. Buying a Little More Confidence… For a whole lot less than a $10,000 DVD
  216. When Prospects Don’t Buy… Dealing with a Shortage of Confidence
  217. Marketing for Pool Builders – It ain’t as easy as it used to be…
  218. Marketing Tips for Pool Builders This ain’t the Super Bowl…
  219. Advertising in the Yellow Pages…
  220. 4 Quick Easy Ways for Pool Builders to Spice Up Their Ad Materials
  221. If You’re So Good…
  222. Quick & Easy Marketing Tips for Pool Builders
  223. If You’re Gonna Advertise…Do It Wisely!
  224. 6 More Marketing Tips for Pool Builders

Here are some other marketing articles written specifically for pool builders...

These articles were written by or about Brett Abbott and our marketing system for pool builders. They were written specifically with pool builders in mind, though some of these touch on Pool Service and Retail also:
  1. "Update Your Marketing System" (AQ, Spring 2009)
  2. "Sales Getting A Little Thin? Update Your Marketing System..." (APSP Quarterly, Spring 2009)
  3. "Marketing Secrets" (POOL & SPA NEWS, Dec 2007)
  4. "Maintenance Free Swimming Pools" (NEW HOMES MAGAZINE, Summer 2007)

Helping Builders Sell Swimming Pools All Over The World.

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