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Systems For Pool Builders

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Marketing Advice for Pool Builders

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  1. Jack be Nimble…
  2. Some Odd Insights from the 2022 Pool Spa Patio Show…
  3. Do you talk about FEATURES or BENEFITS?
  4. PLATITUDES – The first step in bad marketing
  5. Just like Peas and Carrots…
  6. My Comments from the 2022 Aqua Live Show…
  7. Here’s my prediction for new pool leads in 2023
  8. Would you like to see the 7 simple automations for Pool Builders?
  9. 3 New Things Every Pool Builder Website Should Have in 2022…
  10. Looks like EVERYONE is jumping into Pay-Per-Click Advertising…
  11. Here’s the BEST ADVICE I can give any business owner who wants to grow…
  12. How to Keep Clients Happy through the LONG Build Process…
  13. Here are my “Smart Marketing Recommendations” for pool companies in 2022…
  14. Here’s what I got from the Pool Spa Expo in Dallas last week…
  15. Here’s why I’m excited about the Pool Spa Patio Expo in Dallas next week…
  16. Pool Renovations – A clever way to deal with hidden surprises…
  17. About those “…Infringement on copyrighted images…” email notices you got…
  18. PPC Advertising for Pool Builders (Aqua Magazine)
  19. Here’s what “The Wizard of Ads” has to say about our Labor Shortage
  20. Too Busy? LEVERAGE your time with better marketing…
  21. NEW Marketing Advice for Pool Builders in 2021
  22. POOL BUILDERS: Quell The Frenzy of 2020 with AUTOMATION in 2021.
  23. Will 2021 Be Crazy Like 2020 Was?
  24. “7 Crucial Marketing Secrets” podcast
  25. “Take Better Photos and Videos” podcast
  26. “PPC For Dummies” podcast
  27. Here’s another FREEBIE for you: A FREE PPC Analysis by “The Professor.”
  28. Should you be advertising during the COVID 19 pandemic?
  29. Here’s The Ugly Truth About PPC Advertising for Pool Builders…
  30. Pool Builders in 2020 – Some Predictions and Recommendations…
  31. Here’s another little tip to make you (and your sales pitch) more persuasive…
  32. Pool Salespeople – Here’s how to INSTANTLY make your prospects LIKE you…
  33. This new Sales CRM really was built SPECIFICALLY for POOL BUILDERS…
  34. Here’s what Marketing people should be THANKFUL for…
  35. Here’s what I learned at the 2019 IPSPE in New Orleans last week…
  36. Here are 4 key tips from our PPC webinar last week…
  37. Company-Crushing Killers – Epilogue and Videos
  38. Company-Crushing Killer #12: “Trying To Do Everything Yourself”
  39. Company-Crushing Killer #11: “Connecting Too Late in the Buyer’s Journey”
  40. Company-Crushing Killer #10: “CUSTOMER FRUSTRATION”
  41. Company-Crushing Killer #9: “Invisible Data”
  42. Company-Crushing Killer #8: “Winging it”
  43. Company-Crushing Killer #7: Burning Out Your Sales Team.
  44. Company-Crushing Killer #6: No automated follow-up.
  45. Company-Crushing Killer #5: Not Using a Proven Marketing Formula.
  46. Company-Crushing Killer #4: Failure to use VIDEO Properly.
  47. Company-Crushing Killer #3: Not Using “Hot-Button” Advertising
  48. Company-Crushing Killer #2: Fragmented, Chaotic Marketing
  49. 12 Company-Crushing Killers All Pool Builders Must Avoid…
  50. Here’s the Forecast for NEW POOLS and RENOVATIONS…
  51. Here’s Another Trick to Help Designers Sell More Pools
  52. If you’re still running print ads, you should try this handy tool…
  53. Got an angry customer? These 3 words will win them back…
  54. Want more REFERRALS? Listen to Mario…
  55. Some OTHER things our drip-marketing system can do…
  56. My Suggestions for a Better 2019…
  57. Fixing Your Website Speed Issues…
  58. If My Marketing Advice Sounds Brutal, Here’s Why…
  59. I’d like to say THANK YOU…
  60. Here’s Another Quick/Easy Way to Test Your Website…
  61. Why Most People Lose Money on PPC…
  62. Here’s Why Some Buyers Are Easy, and Some Are Hard…
  63. A Confused Mind Always Says “No”…
  64. If the phone’s not ringing, here’s why…
  65. More Bad Advice: “I’ve found some errors on your website…”
  66. Bad Advice from Good Marketing People (part 1)
  67. Dealing with PRICE and “Low-Baller” Pool Builders
  68. A blatant sales pitch for Sales Training
  69. Pool Builder Marketing Recommendations for 2018 – What’s NEW
  70. Low-cost SEO trick that actually WORKS
  71. How to Spy on your PPC Guy…
  72. PPC Advertising and Google Ad Words: A Case Study…
  73. Comments from the 2017 IPSPE in Orlando…
  74. Your Website – The Crucial “First Step” of Marketing…
  75. The Hidden Power of a “Low Risk Offer”
  76. Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing…
  77. The 3 Secrets of Swimming Pool Marketing…
  78. Selling Pools: “You Had Me at Hello”
  79. Signing up for Skipio is the smartest thing you can do right now
  80. Get inside the Minds of Today’s Swimming Pool Buyers
  81. 2017 Digital Marketing Habits to Break (MAYBE….)
  82. Marketing Advice for Pool Builders in 2017
  83. Comments from the 2016 IPSPE in New Orleans
  84. 2016 International Pool, Spa, Patio EXPO
  85. GOOGLE is moving forward with their “SEO OBLITERATION” plans…
  86. Online Reviews Are More Important Than You Think
  87. What To Do When Prospects IGNORE You
  88. How to discuss PRICE when Selling a Pool
  89. How to Talk About MONEY When Selling a Pool
  90. Marketing Advice for Pool Builders in 2016
  91. GOOGLE will OBLITERATE traditional SEO
  92. More (dirty) Tricks when talking to Pool Buyers
  93. Suggestions when talking (selling) to Pool Buyers
  94. Well, I got my butt chewed AGAIN…(for SALES Training)
  95. Comments from the 2015 Pool Spa & Patio show…
  96. If you’re thinking about a logo change
  97. How to Take Better Pool Photos…With a DRONE
  98. 7 Marketing Secrets for Pool Builders
  99. How to Play Nice with Google
  100. PayPerClick advertising just got BETTER
  101. If you’re not SWAMPED, you should be doing PPC
  102. Websites Need CONVERSIONS more than TRAFFIC
  103. Google, “Mobilegeddon,” Websites and SEO
  104. Google’s Mobile-Friendly Warning
  105. How To Get GOOD Online Reviews
  106. Here’s an SEO Secret ANYONE can use…
  107. Marketing Advice for Pool Builders – 2015
  108. Announcing Our New “Everything Included” Website System…
  109. Predictions for 2015, based on the 2014 Pool Spa Patio show…
  110. VIDEO: How to Convince Homeowners to Choose YOU
  111. Pool Builder Marketing Secret #7: Convert more prospects into buyers
  112. Pool Builder Marketing Secret #6: Referrals are the Best Leads of All
  113. Pool Builder Marketing Secret #5: Nurture Prospects to Buy from YOU
  114. VIDEO: THINK like a HOMEOWNER
  115. VIDEO: Why Pool Builders SHOULDN’T try to do EVERYTHING
  116. For ANYONE running Pay-Per-Click Ads
  117. Free Online Directories to boost your web presence
  118. Pool Builder Marketing Secret #4: SOCIAL MEDIA – You’re Doing It WRONG
  119. Pool Builder Marketing Secret #3: Your Online Image Is More Important Than You Think
  120. Pool Builder Marketing Secret #2: They think you’re “UGLI”
  121. Pool Builder Marketing Secret #1: Buying a Pool Is a BIG DEAL
  122. The 2013 Pool Spa Patio expo (and why 2014 will be BETTER)
  123. MORE SEO and PPC Insights from a Pool Industry Expert
  124. SEO and PPC – How to NOT get BURNED
  125. Confessions of an SEO Crook
  126. Why Trade Shows are a SMART Thing for Pool Builders
  127. Facebook for Pool Builders in 2013 – Some NEW Tricks Worth Trying
  128. Is your website “Mobile-Ready”? Here’s how to find out.
  129. Pool Builder Marketing Recommendations for 2013
  130. Industry Inspiration and Vance Gillette
  131. How’s your Houzz going to sell more pools?
  132. The Plus Side of Google+
  133. I love Angie’s List
  134. Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers?
  135. Builders – Trust Your Wives. (They’ll help you be a better marketer.)
  136. “10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”)
  137. “Change or Die” and “10 Steps to the PERFECT Pool” report
  138. It’s “Winter Marketing Checklist” time…
  139. No, you DON’T have to TWEET! (Or “YouTube” or “Linked-In” or FLICKR or Anything Else!)
  140. Comments from the 2011 Pool Show: “What Does the Future Hold?”
  141. Check on Your Competition ANYTIME (It takes just five seconds…)
  142. My Best Friend’s Big Pool Buying Mistake (almost)…
  143. The GAVA Awards, 2011: If you’ve never entered, it’s time!
  144. A few more gifts, goodies and "best of" marketing advice for you….
  145. "7 Peak Productivity Practices" Video – My little gift to you….
  146. I Finally Hired a Coach…
  147. Here’s an “Automatic Follow-up System” that ANYONE can afford….
  148. “I Quit” – A great article from sales expert Mario Rossetti…
  149. What do 4 out of 5 “new pool” web-shoppers really want?
  150. The Ugly Truth about This Pool Service Business…
  151. What to do when you’re too busy to do it all… (How to “Git’r done”)
  152. Who’s Been Looking At Your Website? And when & why did they leave?
  153. Pool Builder Secrets from the lucky few…
  154. How Pool Builders should be using Facebook TODAY
  155. For Builders Who Hate Home Shows…
  156. In Search of Recognition…
  157. The Pool Industry in 2010 – Some insights…
  158. A gift from Scrooge
  159. Comments from 2009 Pool & Spa Show
  160. How to Survive E-Commerce Competition
  161. Scary Data, and Reasons to Give Thanks
  162. The Evil behind Merchant Circle Websites
  163. Mind control over your prospects? Hmmmm…
  164. Talkin’ Trash on the Internet… What You Can Do When People Badmouth Your Company Online.
  165. We’ve Created What We Think is the Perfect “Coaching Program” for the Aquatics Industry…
  166. Do You Hate The BBB Too?
  167. Boy, did I get my butt chewed last week…
  168. One of the best SEO secrets I’ve ever found… – And you can get it on-line for only 29 bucks.
  169. “To Blog, or Not to Blog…” – Yes, that really is the question.
  170. A Dirt-Cheap Way to Class up Your Office or Showroom…
  171. Extraordinary service? Don’t kid yourself…
  172. Free Help with Sales and Marketing… – New Wednesday Seminars Designed Specifically For You.
  173. Will Facebook Help You Sell More Pools? – Here’s how to “get up to speed” with the new “Social Media”
  174. Where Pool Sales Should Come From – Real Data from Real Pool Builders…
  175. Some Advice For Your Photographer – Plus a couple of free gifts for you…
  176. Comparing Pool Builders’ Ads – Some real examples from the CT RSVP pack…
  177. How To Make Ad $$ Go Further
  178. Shameless Self-Promotion – Why it’s sometimes good for everybody….
  179. USTREAM.TV Yet another way to drive FREE website traffic…
  180. USTREAM.TV – Part 2 – Some big surprises, both good and bad…
  181. Advertising Your Website… SEO, SEM and PPC Explained
  182. Proactive Referral Programs for Pool Builders
  183. Uncovering your advantages…
  184. The 3-Legged Milk-Stool Strategy
  185. Using “Follow-Up” to Survive Tough Times…
  186. Dealing with Low-Ball Pool Builders (Part 2)
  187. Dealing with Low-Ball Builders (Part 1)
  188. Such an easy way to promote your business… Why don’t more people do it?
  189. For Builders Who Hate Home Shows… Turn a “Pain” into a “Payoff”
  190. For “Do-It-Yourself” Marketers… 10 “Must-Read” Advertising Books
  191. More Suggestions For Your Website…
  192. Your Dual-Purpose Advertising & Selling Tool… Let’s Talk About Your Website.
  193. Buying a Little More Confidence… For a whole lot less than a $10,000 DVD
  194. When Prospects Don’t Buy… Dealing with a Shortage of Confidence
  195. Marketing for Pool Builders – It ain’t as easy as it used to be…
  196. Marketing Tips for Pool Builders This ain’t the Super Bowl…
  197. Advertising in the Yellow Pages…
  198. 4 Quick Easy Ways for Pool Builders to Spice Up Their Ad Materials
  199. If You’re So Good…
  200. Quick & Easy Marketing Tips for Pool Builders
  201. If You’re Gonna Advertise…Do It Wisely!
  202. 6 More Marketing Tips for Pool Builders


Here are some other marketing articles written specifically for pool builders…

These articles were written by or about Brett Abbott and our marketing system for swimming pool builders. They were written specifically with pool builders in mind, though some of these touch on Pool Service and Retail also:

US Articles:

    1. “Keeping Clients Happy Through the Long Build Process” – (July 2022)
    2. “State of the Marketing Industry” – (May 2022)
    3. “A Sales CRM Can Complete the Puzzle” – (March 2022)
    4. “7 Smart Marketing Decisions for 2022” – (Jan 2022)
    5. “How to Manage Bad News With Your Customers” – (Nov 2021)
    6. “Win Your Prospects with Emotions, Not Logic” – (Sept 2021)
    7. “Winning Client’s Hearts and Minds With a Compelling Story” – (July 2021)
    8. “Does Pay-Per-Click Advertising Makes Sense For Pool Builders in 2021” – (May 2021)
    9. “Leveraging Video Beyond Zoom” – (Mar 2021)
    10. “Let Automation Smooth Your Journey Through 2021” – (Jan 2021)
    11. “Tips To Manage Your Business in 2021” – (Nov 2020)
    12. “Inside the Minds of Today’s Swimming Pool Buyers” (Q2, 2017)
    13. “Why Trade Shows are Perfect for Pool Builders (Q4, 2014)
    14. “How to Convert More Pool Prospects into BUYERS” (Q4, 2014)
    15. “How to Get the Best Leads of All” (Q4, 2014)
    16. “Look At It From Your Customer’s Perspective” (Q3, 2014)
    17. “Stand Out to Beat the Competition” (Q3, 2014)
    18. “Your Online Image is Critical” (Q3, 2014)
    19. “The WRONG and RIGHT of Social Media” (Q3, 2014)
    20. “Nurture Your Prospects to BUY from YOU” (Q3, 2014)
    21. “Pool Selling Secrets From a Marketing Guy(Q3, 2014)
    22. Update Your Marketing System” (AQ, Spring 2009)
    23. Sales Getting A Little Thin? Update Your Marketing System… (APSP Quarterly, Spring 2009)
    24. Marketing Secrets” (POOL & SPA NEWS, Dec 2007)
    25. Maintenance Free Swimming Pools” (NEW HOMES MAGAZINE, Summer 2007)

Australia Articles:

  1. “Keeping Clients Happy Through The Long Build Process.” (Aug-Sept, 2022
  2. “Smart Marketing Decisions for the Upcoming Season”. (June-July, 2022)
  3. “Customer Relationship Management.” (April-May, 2022)
  4. “IPSPE Brings People Together.” (Feb-March, 2022)
  5. “Advertising During the Pandemic.” (April-May, 2020)
  6. “Videotastic” (Dec 2019-Jan, 2020)
  7. “Platitudes: A Company-Crushing Killer.” (June-July, 2019)
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