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Strategic & Tactical Marketing
Systems For Pool Builders


Marketing Advice for Pool Builders

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  1. Pool Builders in 2020 – Some Predictions and Recommendations…
  2. Here’s another little tip to make you (and your sales pitch) more persuasive…
  3. Pool Salespeople – Here’s how to INSTANTLY make your prospects LIKE you…
  4. This new Sales CRM really was built SPECIFICALLY for POOL BUILDERS…
  5. Here’s what Marketing people should be THANKFUL for…
  6. Here’s what I learned at the 2019 IPSPE in New Orleans last week…
  7. Here are 4 key tips from our PPC webinar last week…
  8. Company-Crushing Killers – Epilogue and Videos
  9. Company-Crushing Killer #12: “Trying To Do Everything Yourself”
  10. Company-Crushing Killer #11: “Connecting Too Late in the Buyer’s Journey”
  11. Company-Crushing Killer #10: “CUSTOMER FRUSTRATION”
  12. Company-Crushing Killer #9: “Invisible Data”
  13. Company-Crushing Killer #8: “Winging it”
  14. Company-Crushing Killer #7: Burning Out Your Sales Team.
  15. Company-Crushing Killer #6: No automated follow-up.
  16. Company-Crushing Killer #5: Not Using a Proven Marketing Formula.
  17. Company-Crushing Killer #4: Failure to use VIDEO Properly.
  18. Company-Crushing Killer #3: Not Using “Hot-Button” Advertising
  19. Company-Crushing Killer #2: Fragmented, Chaotic Marketing
  20. 12 Company-Crushing Killers All Pool Builders Must Avoid…
  21. Here’s the Forecast for NEW POOLS and RENOVATIONS…
  22. Here’s Another Trick to Help Designers Sell More Pools
  23. If you’re still running print ads, you should try this handy tool…
  24. Got an angry customer? These 3 words will win them back…
  25. Want more REFERRALS? Listen to Mario…
  26. Some OTHER things our drip-marketing system can do…
  27. My Suggestions for a Better 2019…
  28. Fixing Your Website Speed Issues…
  29. If My Marketing Advice Sounds Brutal, Here’s Why…
  30. I’d like to say THANK YOU…
  31. Here’s Another Quick/Easy Way to Test Your Website…
  32. Why Most People Lose Money on PPC…
  33. Here’s Why Some Buyers Are Easy, and Some Are Hard…
  34. A Confused Mind Always Says “No”…
  35. If the phone’s not ringing, here’s why…
  36. More Bad Advice: “I’ve found some errors on your website…”
  37. Bad Advice from Good Marketing People (part 1)
  38. Dealing with PRICE and “Low-Baller” Pool Builders
  39. A blatant sales pitch for Sales Training
  40. Pool Builder Marketing Recommendations for 2018 – What’s NEW
  41. Low-cost SEO trick that actually WORKS
  42. How to Spy on your PPC Guy…
  43. PPC Advertising and Google Ad Words: A Case Study…
  44. Comments from the 2017 IPSPE in Orlando…
  45. Your Website – The Crucial “First Step” of Marketing…
  46. The Hidden Power of a “Low Risk Offer”
  47. Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing…
  48. The 3 Secrets of Swimming Pool Marketing…
  49. Selling Pools: “You Had Me at Hello”
  50. Signing up for SurveyLocal is the smartest thing you can do right now
  51. Get inside the Minds of Today’s Swimming Pool Buyers
  52. 2017 Digital Marketing Habits to Break (MAYBE….)
  53. Marketing Advice for Pool Builders in 2017
  54. Comments from the 2016 IPSPE in New Orleans
  55. 2016 International Pool, Spa, Patio EXPO
  56. GOOGLE is moving forward with their “SEO OBLITERATION” plans…
  57. Online Reviews Are More Important Than You Think
  58. What To Do When Prospects IGNORE You
  59. How to discuss PRICE when Selling a Pool
  60. How to Talk About MONEY When Selling a Pool
  61. Marketing Advice for Pool Builders in 2016
  62. GOOGLE will OBLITERATE traditional SEO
  63. More (dirty) Tricks when talking to Pool Buyers
  64. Suggestions when talking (selling) to Pool Buyers
  65. Well, I got my butt chewed AGAIN…(for SALES Training)
  66. Comments from the 2015 Pool Spa & Patio show…
  67. If you’re thinking about a logo change
  68. How to Take Better Pool Photos…With a DRONE
  69. 7 Marketing Secrets for Pool Builders
  70. How to Play Nice with Google
  71. PayPerClick advertising just got BETTER
  72. If you’re not SWAMPED, you should be doing PPC
  73. Websites Need CONVERSIONS more than TRAFFIC
  74. Google, “Mobilegeddon,” Websites and SEO
  75. Google’s Mobile-Friendly Warning
  76. How To Get GOOD Online Reviews
  77. Here’s an SEO Secret ANYONE can use…
  78. Marketing Advice for Pool Builders – 2015
  79. Announcing Our New “Everything Included” Website System…
  80. Predictions for 2015, based on the 2014 Pool Spa Patio show…
  81. VIDEO: How to Convince Homeowners to Choose YOU
  82. Pool Builder Marketing Secret #7: Convert more prospects into buyers
  83. Pool Builder Marketing Secret #6: Referrals are the Best Leads of All
  84. Pool Builder Marketing Secret #5: Nurture Prospects to Buy from YOU
  86. VIDEO: Why Pool Builders SHOULDN’T try to do EVERYTHING
  87. For ANYONE running Pay-Per-Click Ads
  88. Free Online Directories to boost your web presence
  89. Pool Builder Marketing Secret #4: SOCIAL MEDIA – You’re Doing It WRONG
  90. Pool Builder Marketing Secret #3: Your Online Image Is More Important Than You Think
  91. Pool Builder Marketing Secret #2: They think you’re “UGLI”
  92. Pool Builder Marketing Secret #1: Buying a Pool Is a BIG DEAL
  93. The 2013 Pool Spa Patio expo (and why 2014 will be BETTER)
  94. MORE SEO and PPC Insights from a Pool Industry Expert
  95. SEO and PPC – How to NOT get BURNED
  96. Confessions of an SEO Crook
  97. Why Trade Shows are a SMART Thing for Pool Builders
  98. Facebook for Pool Builders in 2013 – Some NEW Tricks Worth Trying
  99. Is your website “Mobile-Ready”? Here’s how to find out.
  100. Pool Builder Marketing Recommendations for 2013
  101. Industry Inspiration and Vance Gillette
  102. How’s your Houzz going to sell more pools?
  103. The Plus Side of Google+
  104. I love Angie’s List
  105. Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers?
  106. Builders – Trust Your Wives. (They’ll help you be a better marketer.)
  107. “10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”)
  108. “Change or Die” and “10 Steps to the PERFECT Pool” report
  109. It’s “Winter Marketing Checklist” time…
  110. No, you DON’T have to TWEET! (Or “YouTube” or “Linked-In” or FLICKR or Anything Else!)
  111. Comments from the 2011 Pool Show: “What Does the Future Hold?”
  112. Check on Your Competition ANYTIME (It takes just five seconds…)
  113. My Best Friend’s Big Pool Buying Mistake (almost)…
  114. The GAVA Awards, 2011: If you’ve never entered, it’s time!
  115. A few more gifts, goodies and "best of" marketing advice for you….
  116. "7 Peak Productivity Practices" Video – My little gift to you….
  117. I Finally Hired a Coach…
  118. Here’s an “Automatic Follow-up System” that ANYONE can afford….
  119. “I Quit” – A great article from sales expert Mario Rossetti…
  120. What do 4 out of 5 “new pool” web-shoppers really want?
  121. The Ugly Truth about This Pool Service Business…
  122. What to do when you’re too busy to do it all… (How to “Git’r done”)
  123. Who’s Been Looking At Your Website? And when & why did they leave?
  124. Pool Builder Secrets from the lucky few…
  125. How Pool Builders should be using Facebook TODAY
  126. For Builders Who Hate Home Shows…
  127. In Search of Recognition…
  128. The Pool Industry in 2010 – Some insights…
  129. A gift from Scrooge
  130. Comments from 2009 Pool & Spa Show
  131. How to Survive E-Commerce Competition
  132. Scary Data, and Reasons to Give Thanks
  133. The Evil behind Merchant Circle Websites
  134. Mind control over your prospects? Hmmmm…
  135. Talkin’ Trash on the Internet… What You Can Do When People Badmouth Your Company Online.
  136. We’ve Created What We Think is the Perfect “Coaching Program” for the Aquatics Industry…
  137. Do You Hate The BBB Too?
  138. Boy, did I get my butt chewed last week…
  139. One of the best SEO secrets I’ve ever found… – And you can get it on-line for only 29 bucks.
  140. “To Blog, or Not to Blog…” – Yes, that really is the question.
  141. A Dirt-Cheap Way to Class up Your Office or Showroom…
  142. Extraordinary service? Don’t kid yourself…
  143. Free Help with Sales and Marketing… – New Wednesday Seminars Designed Specifically For You.
  144. Will Facebook Help You Sell More Pools? – Here’s how to “get up to speed” with the new “Social Media”
  145. Where Pool Sales Should Come From – Real Data from Real Pool Builders…
  146. Some Advice For Your Photographer – Plus a couple of free gifts for you…
  147. Comparing Pool Builders’ Ads – Some real examples from the CT RSVP pack…
  148. How To Make Ad $$ Go Further
  149. Shameless Self-Promotion – Why it’s sometimes good for everybody….
  150. USTREAM.TV Yet another way to drive FREE website traffic…
  151. USTREAM.TV – Part 2 – Some big surprises, both good and bad…
  152. Advertising Your Website… SEO, SEM and PPC Explained
  153. Proactive Referral Programs for Pool Builders
  154. Uncovering your advantages…
  155. The 3-Legged Milk-Stool Strategy
  156. Using “Follow-Up” to Survive Tough Times…
  157. Dealing with Low-Ball Pool Builders (Part 2)
  158. Dealing with Low-Ball Builders (Part 1)
  159. Such an easy way to promote your business… Why don’t more people do it?
  160. For Builders Who Hate Home Shows… Turn a “Pain” into a “Payoff”
  161. For “Do-It-Yourself” Marketers… 10 “Must-Read” Advertising Books
  162. More Suggestions For Your Website…
  163. Your Dual-Purpose Advertising & Selling Tool… Let’s Talk About Your Website.
  164. Buying a Little More Confidence… For a whole lot less than a $10,000 DVD
  165. When Prospects Don’t Buy… Dealing with a Shortage of Confidence
  166. Marketing for Pool Builders – It ain’t as easy as it used to be…
  167. Marketing Tips for Pool Builders This ain’t the Super Bowl…
  168. Advertising in the Yellow Pages…
  169. 4 Quick Easy Ways for Pool Builders to Spice Up Their Ad Materials
  170. If You’re So Good…
  171. Quick & Easy Marketing Tips for Pool Builders
  172. If You’re Gonna Advertise…Do It Wisely!
  173. 6 More Marketing Tips for Pool Builders

Here are some other marketing articles written specifically for pool builders…

These articles were written by or about Brett Abbott and our marketing system for swimming pool builders. They were written specifically with pool builders in mind, though some of these touch on Pool Service and Retail also:

  1. “Inside the Minds of Today’s Swimming Pool Buyers” (Q2, 2017)
  2. “Why Trade Shows are Perfect for Pool Builders (Q4, 2014)
  3. “How to Convert More Pool Prospects into BUYERS” (Q4, 2014)
  4. “How to Get the Best Leads of All” (Q4, 2014)
  5. “Look At It From Your Customer’s Perspective” (Q3, 2014)
  6. “Stand Out to Beat the Competition” (Q3, 2014)
  7. “Your Online Image is Critical” (Q3, 2014)
  8. “The WRONG and RIGHT of Social Media” (Q3, 2014)
  9. “Nurture Your Prospects to BUY from YOU” (Q3, 2014)
  10. “Pool Selling Secrets From a Marketing Guy(Q3, 2014)
  11. Update Your Marketing System” (AQ, Spring 2009)
  12. Sales Getting A Little Thin? Update Your Marketing System… (APSP Quarterly, Spring 2009)
  13. Marketing Secrets” (POOL & SPA NEWS, Dec 2007)
  14. Maintenance Free Swimming Pools” (NEW HOMES MAGAZINE, Summer 2007)
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