“We need more leads!” (part 1)

(says 10,000 pool builders across the U.S. right now)

The post-pandemic hangover is real, and it’s here.

That’s why I’m getting more calls than ever from builders all over the country, saying the same thing:
“We need more leads!”

And
“I’ve never seen it quite like this before!”

The cold hard truth is that there are a lot fewer people buying pools right now.
(Partly because of political and economic uncertainty, but mostly because tens of thousands of people who would have bought a pool this year bought it in a panic back in 2020–2022.)

This is especially true for homeowners looking for a backyard swimming pool for less than $200,000.

Now back to the shortage of leads.
You can throw more money at Google, Facebook, and Instagram, but you’re fishing in a shallow lake that’s essentially all fished out.

Or my preferred allegory, when you have lots of lions, and not very many antelope, the usual hunting grounds turn into a mosh pit full of hungry lions.

Now let me hit you with a hard truth that’s actually not quite so bleak.

You don’t need more leads.

You need to do a better job with the leads you already have.

If you’re like most pool builders, you have hundreds of old, cold leads that were interested in a swimming pool, but held off for one reason or another.

By now, some of them may have bought a pool from someone else. But some of them are still on the fence, waiting for the right moment, or the right motivation.

That’s a hunting ground worth tapping into.

And it’s a whole lot cheaper than throwing tens of thousands of dollars at Google.

I’ve always said that “drip nurture/ marketing automation” is one of the top three “absolute musts” for any pool builder who wants a steady flow of business. (The other two “musts” are (1) a killer website, and (2) a compelling story that explains why YOU are the better company to work with.)

So before you spend another $10,000 to jump into the mosh pit with all the other hungry lions, I suggest you give serious thought to doing a better job nurturing the leads you already have. (AND to nurture whatever NEW leads come in.)

And of course, we can do that for you. We can have it all set up and running in about two weeks.

Click here to see how it works.