Marketing Articles for The Pool Industry

These articles were written by our founder Brett Lloyd Abbott, and published in various pool industry magazines. They were written specifically with pool builders in mind, though some of these touch on Pool Service and Retail also.

Click any link or image below to see the magazine article.

New Ways to Grow Pool Renovations in 2026

New Ways to Grow Pool Renovations in 2026

Marketing Advice for Pool Companies in 2026 (PART 2)

Marketing Advice for Pool Companies in 2026 (PART 2)

Three Alternate Ways To Generate Leads

Three Alternate Ways To Generate Leads

How Will Artificial Intelligence Affect Marketing for Pool Builders in 2025?

How Will Artificial Intelligence Affect Marketing for Pool Builders in 2025?

Focus on Referrals in 2024

Focus on Referrals in 2024

How to Get Rid of One-Star Reviews…

How to Get Rid of One-Star Reviews…

3 New Things Every Website Should Have

3 New Things Every Website Should Have

How to 10x Your Renovations Revenue

How to 10x Your Renovations Revenue

Pivot, Pivot, Pivot: Staying Busy When New Pool Leads Fall Off

Pivot, Pivot, Pivot: Staying Busy When New Pool Leads Fall Off

GETTING CLEAR, NIMBLE AND SHARP IN 2023 (Aqua Magazine January 2023)

GETTING CLEAR, NIMBLE AND SHARP IN 2023 (Aqua Magazine January 2023)

WHAT WILL WE DO WHEN THE “NEW POOL FRENZY” OF 2020 TO 2022 FIZZLES OUT? – (Aqua Magazine Nov 2022)

WHAT WILL WE DO WHEN THE “NEW POOL FRENZY” OF 2020 TO 2022 FIZZLES OUT? – (Aqua Magazine Nov 2022)

“Keeping Clients Happy Through the Long Build Process” – (Aqua Magazine July 2022)

“Keeping Clients Happy Through the Long Build Process” – (Aqua Magazine July 2022)

“State of the Marketing Industry” – (Aqua Magazine May 2022)

“State of the Marketing Industry” – (Aqua Magazine May 2022)

“A Sales CRM Can Complete the Puzzle” – (Aqua Magazine March 2022)

“A Sales CRM Can Complete the Puzzle” – (Aqua Magazine March 2022)

“7 Smart Marketing Decisions for 2022” – (Aqua Magazine Jan 2022)

“7 Smart Marketing Decisions for 2022” – (Aqua Magazine Jan 2022)

“How to Manage Bad News With Your Customers” – (Aqua Magazine Nov 2021)

“How to Manage Bad News With Your Customers” – (Aqua Magazine Nov 2021)

“Win Your Prospects with Emotions, Not Logic” – (Aqua Magazine Sept 2021)

“Win Your Prospects with Emotions, Not Logic” – (Aqua Magazine Sept 2021)

“Winning Client’s Hearts and Minds With a Compelling Story” – (Aqua Magazine July 2021)

“Winning Client’s Hearts and Minds With a Compelling Story” – (Aqua Magazine July 2021)

“Does Pay-Per-Click Advertising Makes Sense For Pool Builders in 2021” – (Aqua Magazine May 2021)

“Does Pay-Per-Click Advertising Makes Sense For Pool Builders in 2021” – (Aqua Magazine May 2021)

“Leveraging Video Beyond Zoom” – (Aqua Magazine Mar 2021)

“Leveraging Video Beyond Zoom” – (Aqua Magazine Mar 2021)

“Let Automation Smooth Your Journey Through 2021” – (Aqua Magazine Jan 2021)

“Let Automation Smooth Your Journey Through 2021” – (Aqua Magazine Jan 2021)

“Tips To Manage Your Business in 2021” – (Aqua Magazine Nov 2020)

“Tips To Manage Your Business in 2021” – (Aqua Magazine Nov 2020)

Inside the Minds of Today’s Swimming Pool Buyers (Q2, 2017)

Inside the Minds of Today’s Swimming Pool Buyers (Q2, 2017)

How to Get the Best Leads of All (Q4, 2014) <Pool Builder Marketing Secret #6>

How to Get the Best Leads of All (Q4, 2014) <Pool Builder Marketing Secret #6>

How to Convert More Pool Prospects into BUYERS (Q4, 2014) <Pool Builder Marketing Secret #7>

How to Convert More Pool Prospects into BUYERS (Q4, 2014) <Pool Builder Marketing Secret #7>

Why Trade Shows are Perfect for Pool Builders (Q4, 2014)

Why Trade Shows are Perfect for Pool Builders (Q4, 2014)

Look At It From Your Customer’s Perspective (Q3, 2014) <Pool Builder Marketing Secret #1>

Look At It From Your Customer’s Perspective (Q3, 2014) <Pool Builder Marketing Secret #1>

Stand Out to Beat the Competition (Q3, 2014) <Pool Builder Marketing Secret #2>

Stand Out to Beat the Competition (Q3, 2014) <Pool Builder Marketing Secret #2>

Your Online Image is Critical (Q3, 2014) <Pool Builder Marketing Secret #3>

Your Online Image is Critical (Q3, 2014) <Pool Builder Marketing Secret #3>

The WRONG and RIGHT of Social Media (Q3, 2014) <Pool Builder Marketing Secret #4>

The WRONG and RIGHT of Social Media (Q3, 2014) <Pool Builder Marketing Secret #4>

Nurture Your Prospects to BUY from YOU (Q3, 2014)  <Pool Builder Marketing Secret #5>

Nurture Your Prospects to BUY from YOU (Q3, 2014) <Pool Builder Marketing Secret #5>

Pool Selling Secrets From a Marketing Guy (Q3, 2014)

Pool Selling Secrets From a Marketing Guy (Q3, 2014)

Update Your Marketing System (AQ, Spring 2009)

Update Your Marketing System (AQ, Spring 2009)

Marketing Secrets (POOL & SPA NEWS, Dec 2007)

Marketing Secrets (POOL & SPA NEWS, Dec 2007)

Maintenance Free Swimming Pools (NEW HOMES MAGAZINE, Summer 2007)

Maintenance Free Swimming Pools (NEW HOMES MAGAZINE, Summer 2007)


Want more great marketing advice for pool builders, pool service companies and more?

Sign up for our
“Marketing for Pool Builders” newsletter/blog.

You can unsubscribe at any time with the click of a button.


Leave a Reply