The “Marketing for Pool Builders” Team
Who We Are…
We specialize in serving the marketing, advertising and business growth needs of the swimming pool construction industry. We work exclusively with swimming pool builders and high-end landscape professionals throughout North America and beyond. Meet Our People. Our marketing program includes website design and management , organic and paid lead generation services such as SEO and PPC, sales training, copywriting and graphic design.
Who We Work With…
We specifically look for high-integrity, customer-centric pool builders who build a great product, but aren’t getting all the business or profit they want. If you find yourself frequently competing on price, or bogged down by the hassles of managing your own marketing, then you definitely should take a look at what our system does for you.
On the other hand, if you’ve got a track record of unhappy customers, unfinished pools or bankruptcies, then we’re probably not right for each other. We’re not interested in using marketing to cover up gross deficiencies in a company’s products or services. It’s too hard, it’s not honest, and it won’t work in the long run anyway.
Due to the competitive nature of the market, we normally work with just a few pool builders in any particular region. In larger markets, we may sign an “exclusive agreement” with a particular client, which means we won’t work with any other builders in that marketplace.
Click here to see a list of some of our clients.
The People of Pool Builder Marketing…
Implementing the strategic and tactical marketing programs for pool builders takes a lot of expert help. We have many outstanding members on the team to help manage this task.
- Brett Lloyd Abbott – President, Chief Strategist and Copywriter
- Richard Green – Tactical Account Manager
- Mina Roberts – Automation Expert
- Umar Janjua – Automation Expert
- Adeel – Content Writer
- Zain ul Abdin – Web Developer
- Breno Carneiro – Web Developer
- Bruno Carneiro – Web Developer
- Barbara Carneiro – Website Design
Brett Lloyd Abbott
Prior to founding Pool Builder Marketing, LLC., Brett enjoyed a successful 20 year career in high-tech marketing and sales management. Trained in a myriad of sales, marketing and business training concepts, Brett was responsible for rolling out new product lines, creating and delivering strategic sales and marketing programs, and managing multi-national accounts and operations in the US, Europe and Asia.
In 2002, Brett left the high-tech industry and became a licensed agent of Monopolize Your Marketplace™. After extensive training in the MYM system, he founded MYM Austin. In 2006, Brett narrowed the focus to exclusively working in the swimming pool industry, and changed the name of the company to Pool Builder Marketing, LLC.
The operation has now grown into a team of more than a dozen experienced professionals and advisers. These experts support our operations in the areas of strategic development, tactical management, copywriting, graphic design and website management.
Brett is a frequent keynote speaker and leader of workshops and seminars throughout North America, Europe and Australia. Subjects include:
- “7 Crucial Marketing Secrets Every Pool Builder Should Know (UPDATED for 2024).”
- “Use AUTOMATION To SELL More and SATISFY More, Without More Manpower!”
- “Advanced Pool Sales Strategies: How To Win Your Prospects Hearts, Minds And Wallets.”
- “Google Ads – How to Get Results and Not Get Burned.”
- “Selling Renovations When New Pool Leads Dry Up.”
- “Pool Builder Websites – How to Get More Visitors and Convert Them into Hot Prospects.”
- “The Deadly Dozen Company-Crushing Killers.”
- “HOME SHOWS – How to Get More Leads, Set More Appointments and Make More Money.”
- “CUSTOMER SATISFACTION: How to Win Client Satisfaction”.
Richard Green
Richard is the manager of the Customer Support Team at Pool Builder Marketing. With his team, he makes sure all our clients’ marketing operations are running smoothly and properly. When clients want to modify their websites, e-mail accounts, automatic follow-up systems, or any other marketing operations, he and the team make sure the requests get handled in a jiffy. (And by “in a jiffy,” we mean that 95% of all requests are to be completed in less than 48 hours.)
Barbara Carneiro
Barbara uses an advanced research and discovery methodology to uncover our client’s archetype, so that she can then create a website design that looks, feels, sounds, smells and tastes exactly appropriate for each particular client. This method dramatically reduces the time it takes for us to create a website design our client will love.
Mina and Umar
Mina and Umar are our in-house Marketing / Business Automation experts. Both highly experienced in the Keap Pro Automation system, they handle all automation-related needs, for our company, and also for our clients. Dedicated to creating sophisticated sales, marketing and business automation campaigns, they both have excellent troubleshooting skills, and ensure all our systems and our clients’ automation systems run without a hitch.
Zain ul Abdin
Zain is our talented web developer who creates stunning websites for our clients using cutting-edge technology. With a keen eye for design and a passion for innovation, Zain ensures that each website he creates exceeds client expectations. His expertise lies in combining aesthetics with functionality, resulting in websites that are user-friendly as well as visually appealing.
Syed Adeel
Syed is our creative content writer extraordinaire! With a flair for words and a passion for storytelling, Joy brings your brand to life through captivating content. Whether it’s crafting compelling articles, or persuasive marketing copy, Joy’s writing prowess ensures that your message resonates with your audience.
Breno and Bruno Carneiro
Breno and Bruno Carneiro are the talented brothers behind our more advanced website and app design projects. When we need more sophisticated and complicated website applications, this team delivers better than any team we’ve ever worked with. Whether it’s HTML, JavaScript, PSP, WordPress, or any other advanced technology or animation, the Carneiro brothers are the experts who make it happen.
Certifications, Affiliations and Memberships
Our work in the pool and spa industry goes far beyond marketing campaigns. We actively invest in the organizations that shape this industry, strengthen its professionals, and elevate standards nationwide. Through certifications, board involvement, long-term partnerships, and member programs, we stay deeply connected to the businesses we serve.
Here is how our involvement benefits our clients.
Pool and Hot Tub Alliance (PHTA)
We have been actively involved with the Pool and Hot Tub Alliance since 2008, serving on the board of our local chapter since its inception. Our long-term involvement gives us direct insight into the evolving needs, regulatory changes, and business challenges affecting pool and spa professionals.
PHTA plays a critical role in education, safety standards, and industry advocacy. Our participation keeps us aligned with best practices and emerging trends, ensuring the marketing strategies we build reflect the realities of today’s pool and hot tub businesses.
SPASA
As members of SPASA, we align ourselves with one of the leading associations dedicated to advancing the swimming pool and spa industry. SPASA promotes professional standards, ongoing education, and ethical business practices across the industry.
Our involvement reinforces our commitment to industry growth and professionalism. Staying connected to SPASA initiatives allows us to remain informed about key trends and developments that directly impact our clients’ businesses.
Watershape University
We proudly support and engage with Watershape University, an organization committed to elevating design, engineering, and construction standards in the aquatic industry.
Watershape University represents craftsmanship, innovation, and technical excellence. Our association reflects our belief that marketing should match the same level of professionalism that builders bring to their projects. By staying connected to advanced education initiatives, we better understand the high-end market and the expectations of sophisticated homeowners.
Carecraft
We have been an active Carecraft partner since 2008. Carecraft is a respected national buying group dedicated to supporting independent pool professionals with education, purchasing advantages, and business resources.
As part of the Carecraft Partner Perks program, members can be reimbursed for 50% of services purchased from us, up to a maximum of $2,500 per year. This program makes professional marketing more accessible for Carecraft members while reinforcing our long-standing commitment to helping independent pool companies grow profitably.
Our partnership is active and ongoing. We work closely with Carecraft members and contribute to the strength of the network through marketing education and strategic support.
Thryv Certified Partner
As a Thryv Certified Partner, we are trained and certified in one of the leading business management and CRM platforms built for home service companies.
Our certification allows us to align marketing strategy with backend systems for scheduling, customer communication, reputation management, and payment processing. We help clients create a seamless path from lead generation to booked projects and collected revenue.
Maintaining this certification ensures we stay current with platform updates and best practices, allowing our clients to fully leverage Thryv’s capabilities for measurable growth.
Keap Certified Partner
As a Keap Certified Partner, we are trained in advanced marketing automation, CRM configuration, and lifecycle marketing strategy.
Keap certification enables us to design automated follow-up systems that nurture leads, increase conversion rates, and improve long-term customer retention. Rather than simply generating inquiries, we build structured systems that help pool builders turn opportunities into signed contracts and repeat business.
Our certification reflects our commitment to strategic, system-driven marketing that delivers predictable growth.
