Yes, PPC advertising might actually be SMART for Pool Builders in 2021…
But in 2021, that might be the worst possible advice of all.
Sounds crazy, but there are 3 very smart reasonsfor pool builders (and other companies) to consider specialized PPC advertising right now.
You can download the article here if you prefer that over reading it on-line.
Now if the three logical reasons (Get rid of tire kickers, Improve your closing ratios, and Increase your price per deal) have got you thinking about PPC, you should probably talk to my hero “the professor,” Mr Dane Wiseman.
Adjunct professor at NYU, Dane’s the smartest and most honest / transparent PPC/ SEO guru I’ve ever worked with.
He receives my full endorsement for digital marketing analysis and services for the swimming pool industry.