What do 4 out of 5 “new pool” web-shoppers really want?
And are you leveraging this info to your advantage?
By Brett Lloyd Abbott, MYM Austin Inc.
A few months ago, I gave you a very specific strategy to increase your search engine rankings, and get more people to visit your website, for FREE. I told you exactly how to “jump on board” with Facebook, and start using it to build customer loyalty and boost website traffic.
Do you remember? Here’s a quick refresher:
So – Did you do it? Are you posting at least three or four times a week on your company Facebook page? Or were you so busy doing “other stuff” that you didn’t have time to work on your search engine rankings?
Worse yet – Did you decide that “I don’t need to work on search engine rankings, because I’m doing a Pay-Per-Click program…“?
Uh oh. In my previous post, I guess I failed to mention that “Four out of five new pool shoppers don’t like pay per click ads.“ Actually, the statistics will vary a little, depending on who you ask. but the most recent reports indicate that about 80% of website visitors will click on the organic listing, rather than one of the sponsored links.
This should come as no surprise. By now, most people have figured out that if you click a “paid” or “sponsored link,” the company is definitely going to try to sell you something. The organic links are much more likely to yield objective information, and skirt the usual sales pitches.
So if four out of five website visitors are ignoring all pay-per-click ads, and 72% of all Google searchers don’t go past the first page, then where do you suppose YOU want to be?
That’s Right: You want to be on Page 1 of Google’s organic listings.
So here’s the message for today – If you want more leads, and you want more people to come to your website, then make sure you’re not ignoring what four out of five new pool shoppers prefer in the first place. Get busy boosting your organic rankings, so that you show up on page 1 of Google. Use Facebook. Write a blog. Put good keywords and content on your website. Monitor and update frequently.
Now for those of you in who are in a hurry, and/or would rather build and service pools then launch a “do it yourself” SEO program, I just so happen to offer SEO services for pool companies. And as a matter of fact, we’ve had rather impressive successes with all our clients, all in just a matter of months.
In fact, take a look at “Carefree Pools & Spas,” as seen in the “San Luis Obispo” search example above. Three months ago, before we started the program, they were nowhere to be found. Here’s the “baseline” report from mid-May, before we started:
And here, 90 days later, you can see that they’re not only on “page 1,” but actually “the first listing” in most cases:
Now admittedly, San Luis Obispo is not a very large market, so it was probably a little easier for us to show this rather phenomenal success. Nonetheless, we’re getting LOTS of great “page 1” rankings with our clients, in larger and more competitive markets, such as:
Results in Dallas/Fort Worth:
Results in Orlando, FL:
A year from now, who knows what the latest, greatest SEO tactic is going to be. But right now, our program seems to be working quite well. So if “page 1 rankings” and “more Internet leads” is something that appeals to you, but you don’t feel like doing your SEO yourself, just give us a call. Or check out the pricing of our programs right here. Hey, we don’t have any secrets; You’ll find all our services and prices published clearly on our website.
To your success,
2010 Brett Lloyd Abbott / MYM Austin Inc.