I love Angie. And you should too.
(Because Angie will help you sell more pools!)
By Brett Lloyd Abbott, MYM Austin Inc.
As I mentioned in my post last week, Angie’s List is a tragically-overlooked and underutilized opportunity for powerful “Word-Of-Mouth-Gone-Digital” referrals.
If you’re not already on Angie’s List, you should stop what you’re doing and start the process immediately. Here’s why:
- It’s totally free.
- It’s extremely easy.
- It doesn’t take very long. Maybe 15 minutes, tops.
- It allows you to upload photos, videos, your logo and more.
- It will provide a link back to your website, which is good for SEO.
- It’s an outstanding place to start collecting valuable testimonials.
- And unlike the Yellow Pages, it puts you in “rare air.” Rather than being lumped in with every other Tom, Dick and Harry in town, you’re now on a much shorter list of “preferred builders” that homeowners can trust.
Oh, and here’s one more reason why you should get on Angie’s List today – Because IT WORKS! Pool builders all over the country are selling new pools and remodels thanks to referrals they’re getting from Angie’s List. And it isn’t costing them a dime.
So why isn’t everyone doing this? I think there are several reasons:
- Angie’s List is predominantly for “service providers.” (Painters, plumbers, lawn maintenance, etc.) I think most pool builders haven’t yet figured out that “pool builders” are welcome here too.
- Like much of the the rest of social media, many pool builders still aren’t “on board” with the whole concept of “word-of-mouth-gone-digital,” a.k.a. Social Media.
- There is some confusion about “advertising” on Angie’s List, vs. just “being” on Angie’s List. You can spend many hundreds of dollars a month advertising on Angie’s List. That’s not what I’m recommending. It’s the FREE LISTING I’m encouraging you to get.
- If you’re a crappy pool builder, with lousy customer satisfaction, you will likely go down in flames. After all, that’s the whole point of Angie’s List. Housewives (and others) everywhere are trying to protect themselves from untrustworthy service providers. If you’re one of those “problem” companies, Angie’s List is NOT the place for you.
If I haven’t scared you off with item #4, above, then here’s what you need to do next. Go to the “business sign-up page” of Angie’s List, and click the button that says “Create your free account.”
After you enter some basic details about your company (which you could readily lift from your own website), you can then upload a couple of photos (and a video if you have it), and you’re done. Again, it shouldn’t take you more than 15 minutes.
And just in case it’s STILL not clear why I love Angie, let me reiterate now: It’s a totally free online social media listing that will absolutely help you sell more pools. And I happen to believe that selling more pools is a very good thing.
To your success,
2012 Brett Lloyd Abbott / MYM Austin, Inc. May not be used without permission.