Got an angry customer? These 3 words will win them back…

Got an angry customer? These 3 words will win them back… By Brett Lloyd Abbott, Pool Builder Marketing LLC One of the newest classes I’ve started teaching is called “Winning Customer Satisfaction…How to Win Your Clients’ Hearts and Wallets.” It runs a full hour, but I can give you the essence of it in the next three […]

Want more REFERRALS? Listen to Mario…

Here is some of the BEST advice I’ve ever seen on Referrals… And it comes from Pool Industry Sales Expert Mario Rossetti. By Brett Lloyd Abbott, Pool Builder Marketing LLC I had the pleasure of working with pool industry experts Mario Rossetti and Rex Richard for a number of years, as the three of us formed […]

Low-cost SEO trick that actually WORKS

Here’s an easy, low-cost SEO trick that actually WORKS… By Brett Lloyd Abbott, Pool Builder Marketing LLC            seo I was only half-joking when I said “The best way to make sure you show up at the top of Google is FIRST, make sure that you are at the top of […]

Marketing Advice for Pool Builders in 2017

Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us?  Now we can focus on what REALLY matters, which is making more money and selling more swimming pools.  And fortunately, the rules haven’t changed a […]

Comments from the 2016 IPSPE in New Orleans

My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]

7 Marketing Secrets for Pool Builders

Our new E-BOOK is available FREE! (But ONLY until July 14, 2015.) “7 Crucial Marketing Secrets Every Pool Builder Should Know” By Brett Lloyd Abbott, MYM Austin Inc. This should be REQUIRED READING for every pool builder on the planet.  In the works for nearly 3 years, our brand-new e-book is finally available for your […]

How To Get GOOD Online Reviews

Here’s a great way to get good online reviews from your happy customers.

Pool Builder Marketing Secret #6: Referrals are the Best Leads of All

Secret #6 of Pool Builder Marketing: “How to Get the Best Leads of All…” By Brett Lloyd Abbott, MYM Austin Inc. We’ve covered 5 of the “7 Crucial Marketing Secrets Every Pool Builder Should Know.” Namely: Buying a Swimming Pool Is a Big Deal. To the Average Homeowner, You Look Just like Everyone Else. Your […]

VIDEO: THINK like a HOMEOWNER

MYM Pool Builder Video Newsletter #2: “Think Like a Homeowner” By Brett Lloyd Abbott, MYM Austin Inc. Last week, I suggested you “Don’t try to do everything,” because often times the advice you are given is self-serving, and not in your best interest.  THIS WEEK, I help you “get inside the head” of your typical […]

Pool Builder Marketing Recommendations for 2013

Pool Builder Marketing Recommendations for 2013 By Brett Lloyd Abbott, MYM Austin Inc. One of last year’s predictions (from others, not me) was that the year 2013 would never arrive.  But now that it’s shown up anyway, I’m compelled to offer you my latest, greatest collection of marketing recommendations for pool builders and others in […]