Posted on January 29th, 2019 by Brett
Got an angry customer? These 3 words will win them back… By Brett Lloyd Abbott, Pool Builder Marketing LLC One of the newest classes I’ve started teaching is called “Winning Customer Satisfaction…How to Win Your Clients’ Hearts and Wallets.” It runs a full hour, but I can give you the essence of it in the next three […]
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Posted on January 22nd, 2019 by Brett
Here is some of the BEST advice I’ve ever seen on Referrals… And it comes from Pool Industry Sales Expert Mario Rossetti. By Brett Lloyd Abbott, Pool Builder Marketing LLC I had the pleasure of working with pool industry experts Mario Rossetti and Rex Richard for a number of years, as the three of us formed […]
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Posted on December 19th, 2017 by Brett
Here’s an easy, low-cost SEO trick that actually WORKS… By Brett Lloyd Abbott, Pool Builder Marketing LLC seo I was only half-joking when I said “The best way to make sure you show up at the top of Google is FIRST, make sure that you are at the top of […]
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Posted on February 24th, 2017 by Brett
Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us? Now we can focus on what REALLY matters, which is making more money and selling more swimming pools. And fortunately, the rules haven’t changed a […]
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Posted on February 15th, 2017 by Brett
My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]
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Posted on July 8th, 2015 by Brett
Our new E-BOOK is available FREE! (But ONLY until July 14, 2015.) “7 Crucial Marketing Secrets Every Pool Builder Should Know” By Brett Lloyd Abbott, MYM Austin Inc. This should be REQUIRED READING for every pool builder on the planet. In the works for nearly 3 years, our brand-new e-book is finally available for your […]
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Posted on March 10th, 2015 by Brett
Here’s a great way to get good online reviews from your happy customers.
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Posted on October 6th, 2014 by Brett
Secret #6 of Pool Builder Marketing: “How to Get the Best Leads of All…” By Brett Lloyd Abbott, MYM Austin Inc. We’ve covered 5 of the “7 Crucial Marketing Secrets Every Pool Builder Should Know.” Namely: Buying a Swimming Pool Is a Big Deal. To the Average Homeowner, You Look Just like Everyone Else. Your […]
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Posted on September 24th, 2014 by Brett
MYM Pool Builder Video Newsletter #2: “Think Like a Homeowner” By Brett Lloyd Abbott, MYM Austin Inc. Last week, I suggested you “Don’t try to do everything,” because often times the advice you are given is self-serving, and not in your best interest. THIS WEEK, I help you “get inside the head” of your typical […]
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Posted on January 26th, 2013 by Brett
Pool Builder Marketing Recommendations for 2013 By Brett Lloyd Abbott, MYM Austin Inc. One of last year’s predictions (from others, not me) was that the year 2013 would never arrive. But now that it’s shown up anyway, I’m compelled to offer you my latest, greatest collection of marketing recommendations for pool builders and others in […]
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