Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers?

Posted on July 16th, 2012 by

Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers? By Brett Lloyd Abbott, MYM Austin Inc. Let me warn you right now that the above is, at least partially, a trick question. But you’ll sell more pools if you understand and appreciate the differences between advertising, social media and “word-of-mouth.” And helping you […]

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My Best Friend’s Big Pool Buying Mistake (almost)…

Posted on July 15th, 2011 by Brett

My Best Friend’s Big Pool Buying Mistake (almost)… By Brett Lloyd Abbott, MYM Austin Inc. This isn’t just another friend. Bill and I have been best friends since our seventh grade math class. He tends to be “thoughtful and analytical” with his decisions; I’m a little more of a “dance on the table, life of […]

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Proactive Referral Programs for Pool Builders

Posted on May 26th, 2009 by Brett

Proactive Referral Programs for Pool Builders By Brett Lloyd Abbott, MYM Austin Inc. What happens when “Aunt Helen” shares her secret recipe for those killer Christmas cookies, but she inadvertently leaves out one of the key ingredients? Are we still appreciative? Or are we secretly bitter because they just don’t taste the same without that […]

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