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Marketing Advice for Pool Builders in 2015… By Brett Lloyd Abbott, MYM Austin Inc. At the first of every year, I like to share with you my observations and recommendations of “what’s happening” in the world of marketing, and “what you should focus on” in 2015. We have an interesting mixture of trends going on […]
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Announcing Our New “Everything Included” Website System… By Brett Lloyd Abbott, MYM Austin Inc. I’m pleased to announce that we’ve just implemented a brand-new cutting-edge website / sales / business management system that combines pretty much EVERYTHING you could ever hope for in a single low-cost package. Effective immediately, you can now get ALL of […]
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Predictions for 2015, based on the 2014 Pool Spa Patio show… By Brett Lloyd Abbott, MYM Austin Inc. This may be the easiest newsletter I’ve written in a while. After every International Pool / Spa / Patio show, I write a summary of what I sense is “the pulse of our industry.” Over the years […]
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“How To Convince Homeowners to Choose YOU” By Brett Lloyd Abbott, MYM Austin Inc. In my first two videos, I pointed out that it’s best if you “Don’t try to do everything,” and I then encouraged you to “Think Like a Homeowner” so that you spend your marketing $$ wisely. ” With THIS short video, I […]
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I think it’s fitting that we’re now talking about “converting prospects into buyers,” because if all of these marketing efforts don’t eventually result in CASH IN YOUR POCKET, then we’ve both been wasting our time. So let’s talk about some relatively small yet powerful things you can do that will have a definite positive impact on your closing ratios. Let’s talk about…
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Secret #6 of Pool Builder Marketing: “How to Get the Best Leads of All…” By Brett Lloyd Abbott, MYM Austin Inc. We’ve covered 5 of the “7 Crucial Marketing Secrets Every Pool Builder Should Know.” Namely: Buying a Swimming Pool Is a Big Deal. To the Average Homeowner, You Look Just like Everyone Else. Your […]
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Today we’re going to talk about what is, in my opinion, the single most powerful marketing secret you could ever hope to harness. It is also – paradoxically – either the BEST KEPT or WORST EXECUTED secret of marketing. Because even though it’s kind of a no-brainer, “DUH, that’s a good idea” concept, almost NOBODY does it. Which, by the way, is one of the reasons it’s so powerful. I’m referring to the simple concept of FOLLOW-UP.
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MYM Pool Builder Video Newsletter #2: “Think Like a Homeowner” By Brett Lloyd Abbott, MYM Austin Inc. Last week, I suggested you “Don’t try to do everything,” because often times the advice you are given is self-serving, and not in your best interest. THIS WEEK, I help you “get inside the head” of your typical […]
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“You DON’T Have to do EVERYTHING” By Brett Lloyd Abbott, MYM Austin Inc. For my inaugural video newsletter, I want to “wipe the slate clean” and point out that while advertising and websites and brochures and social media and lots of other marketing efforts can be helpful if not critical to your success, that doesn’t […]
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Are YOU running Pay-Per-Click Ads? Or THINKING About IT? Then you need to know these SECRET TRICKS used by SUCCESSFUL PPC Experts… By Brett Lloyd Abbott, MYM Austin Inc. Three and a half years ago, I gave you some SEO and PPC advice that was PERFECTLY ACCURATE at the time, but is now WOEFULLY MISLEADING […]
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