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Here are those FREE online directories I promised could boost your online presence… By Brett Lloyd Abbott, Pool Builder Marketing LLC. In my last couple of e-mails on “The 7 Crucial Marketing Secrets Every Pool Builder Should Know,” I kept promising I would send you a list of “OTHER free online directories you should take […]
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Secret #4 of Pool Builder Marketing: Social Media CAN Help You… But You’re Probably Doing It Wrong. By Brett Lloyd Abbott, MYM Austin Inc. Over the last few weeks, we’ve talked about the first three of The 7 Crucial Marketing Secrets Every Pool Builder should know. Namely: Buying a Swimming Pool Is a Big Deal. […]
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Secret #3 of Pool Builder Marketing: Your Online Image Is More Important Than You Think. By Brett Lloyd Abbott, MYM Austin Inc. In the last 2 weeks, we’ve discussed and acknowledged that “Buying a pool is a big deal“ and “Until you demonstrate otherwise, you look like everyone else.” Nice concepts, but not many “actionable items” […]
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Secret #2 of Pool Builder Marketing: You Look Like Everybody Else. By Brett Lloyd Abbott, MYM Austin Inc. Last week, I shared with you the first of “7 Crucial Marketing Secrets for Pool Builders.” The essence of secret #1 is that “Buying a pool is a very big deal to the average homeowner.” While they’re […]
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We’ve got to recognize that even though Mr. and Mrs. homeowner are excited about getting a swimming pool, they are most likely also filled with some level of ANXIETY, FEAR, RELUCTANCE and DISTRUST. Yes, showing them “pretty swimming pools” is important. But if we can ALSO address their anxieties, fears and trust issues, then we will have a much better chance of getting them to choose YOU over of your competitors.
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2014 will be BETTER for POOL BUILDERS… Because of the 2013 Pool Spa Patio expo. (Yes, you read that right.) By Brett Lloyd Abbott, MYM Austin Inc. I’ve just returned from what is now my 7th International Pool Spa Patio Expo, and I can tell you I’ve never seen such definitively positive signs and data […]
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Last week I announced a FREE WEBINAR with Joseph Christoforo, a PPC and SEO expert who works exclusively in the pool industry. I can confidently state it was an OUTSTANDING webinar, loaded with excellent “insider tips” on “How to succeed with Google.” Here’s a “Cliff’s Notes” version of what we covered…
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Excellent “crash course” on how to improve your search engine optimization, and how to run a proper Pay per Click program that provides maximum return on investment. Includes specifics on Google’s latest update: Penguin 2.0.
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It’s normally not considered wise for a business owner to offer up the “dirty little secrets” behind their industry. But this ongoing challenge of “search engine optimization” has grown into such a monster that I think it’s time I finally come clean with it. I am an SEO crook.
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Want to be BETTER than your competition? Try going to a trade show… By Brett Lloyd Abbott, MYM Austin Inc. This message is for those of you who DON’T regularly attend pool industry trade shows. Before I joined the swimming pool industry, I spent about 20 years in high-tech sales and marketing. Every year, I […]
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