Facebook for Pool Builders in 2013 – Some NEW Tricks Worth Trying

Facebook for Pool Builders in 2013: Some NEW Tricks Worth Trying… By Brett Lloyd Abbott, MYM Austin Inc. Hard to believe it’s been 3 1/2 years since I first began offering advice about Facebook. (I would offer you a hyperlink to my original post, but it’s so old, it’s probably not worth your time.) Initially, […]

Is your website “Mobile-Ready”? Here’s how to find out.

Is your website “Mobile-Ready”? Here’s how to find out… By Brett Lloyd Abbott, MYM Austin Inc. Late-night pizza-eating “twenty-somethings” (and other assorted stereo-typical techno-geeks) have been indirectly determining what you and I must do with our websites for years.  It hardly seems fair, since they’re not exactly our “ideal target client.”  Nonetheless, the latest website […]

Pool Builder Marketing Recommendations for 2013

Pool Builder Marketing Recommendations for 2013 By Brett Lloyd Abbott, MYM Austin Inc. One of last year’s predictions (from others, not me) was that the year 2013 would never arrive.  But now that it’s shown up anyway, I’m compelled to offer you my latest, greatest collection of marketing recommendations for pool builders and others in […]

How’s your Houzz going to sell more pools?

Can “Houzz” help you sell more pools? Oh, you Betcha! By Brett Lloyd Abbott, MYM Austin Inc. My pool builder friends – I hope I’m not wearing you out with all this new Social Media advice. But as you know, I’m all about helping you sell more pools. And this newest social medium can help […]

Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers?

Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers? By Brett Lloyd Abbott, MYM Austin Inc. Let me warn you right now that the above is, at least partially, a trick question. But you’ll sell more pools if you understand and appreciate the differences between advertising, social media and “word-of-mouth.” And helping you […]

“10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”)

“10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”) By Brett Lloyd Abbott, MYM Austin Inc. As promised, our new “10 Steps to the Perfect Pool” report is now viewable online. And I think this is a HUGE FREAKING DEAL for the following reasons: This report is EXACTLY what homeowners […]

“Change or Die” and “10 Steps to the PERFECT Pool” report

Two Quick Announcements 1) Our “Change or Die” webinar repeats this Thursday. 2) Our “10 Steps to the Perfect Pool” report is READY. ANNOUNCEMENT #1: If you missed the chance to attend our recent “Change or Die” webinar, then you’re in luck. We had more than 100 people “register” but miss the live broadcast for […]

Comments from the 2011 Pool Show: “What Does the Future Hold?”

Comments from the 2011 Pool Show: “What Does the Future Hold?” By Brett Lloyd Abbott, MYM Austin Inc. If you’re a regular attendee at the International Pool Spa and Patio Show, then you probably hear the same question I hear whenever I get back: “So, how was the show?” In a word, “sobering.” Two years […]

My Best Friend’s Big Pool Buying Mistake (almost)…

My Best Friend’s Big Pool Buying Mistake (almost)… By Brett Lloyd Abbott, MYM Austin Inc. This isn’t just another friend. Bill and I have been best friends since our seventh grade math class. He tends to be “thoughtful and analytical” with his decisions; I’m a little more of a “dance on the table, life of […]

The GAVA Awards, 2011: If you’ve never entered, it’s time!

The GAVA Awards, 2011… If you’ve never entered, it’s time! By Brett Lloyd Abbott, MYM Austin Inc. I was heart-broken a few weeks ago when I read Mike Farley’s “Selling The Dream” article in the March issue of WaterShapes Magazine. Mike is a brilliant designer, and he writes interesting articles and book reviews for the […]