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Who would’ve thought that ONLINE REVIEWS would be more important than CAPABILITIES, REPUTATION & EXPERIENCE? By Brett Lloyd Abbott, MYM Austin Inc. About a year ago, I wrote about a trend we were seeing, that online reviews had become “the nitroglycerin of online marketing.” They were now extremely powerful, which meant they could be VERY […]
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FINALLY – An EASY way to “Be Friends” and “Play Nice” with Google… By Brett Lloyd Abbott, MYM Austin Inc. The running joke (in the Internet marketing world) is that the “g” in the Google+ logo stands for “ghost town.” But you shouldn’t say that out loud, because – despite the painful accuracy of the […]
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Here’s a great way to get good online reviews from your happy customers.
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Here’s an SEO Secret that ANYONE can use… By Brett Lloyd Abbott, MYM Austin Inc. As I said way back in 2013, search engine optimization is getting harder and harder. The so-called “secret techniques” of getting ranked on page 1 have become increasingly vague and nebulous, and results have been less predictable and less reliable. […]
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Marketing Advice for Pool Builders in 2015… By Brett Lloyd Abbott, MYM Austin Inc. At the first of every year, I like to share with you my observations and recommendations of “what’s happening” in the world of marketing, and “what you should focus on” in 2015. We have an interesting mixture of trends going on […]
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Secret #4 of Pool Builder Marketing: Social Media CAN Help You… But You’re Probably Doing It Wrong. By Brett Lloyd Abbott, MYM Austin Inc. Over the last few weeks, we’ve talked about the first three of The 7 Crucial Marketing Secrets Every Pool Builder should know. Namely: Buying a Swimming Pool Is a Big Deal. […]
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Facebook for Pool Builders in 2013: Some NEW Tricks Worth Trying… By Brett Lloyd Abbott, MYM Austin Inc. Hard to believe it’s been 3 1/2 years since I first began offering advice about Facebook. (I would offer you a hyperlink to my original post, but it’s so old, it’s probably not worth your time.) Initially, […]
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Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers? By Brett Lloyd Abbott, MYM Austin Inc. Let me warn you right now that the above is, at least partially, a trick question. But you’ll sell more pools if you understand and appreciate the differences between advertising, social media and “word-of-mouth.” And helping you […]
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A few more gifts, goodies and “best of” marketing advice for you…. By Brett Lloyd Abbott, MYM Austin Inc. Well, if you were one of the 237 people that checked out the “productivity video” I recommended last Friday, I hope you enjoyed it. Because it got me in BIG TROUBLE I sent that e-mail mid-day Friday, […]
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What do 4 out of 5 “new pool” web-shoppers really want? And are you leveraging this info to your advantage? By Brett Lloyd Abbott, MYM Austin Inc. A few months ago, I gave you a very specific strategy to increase your search engine rankings, and get more people to visit your website, for FREE. I told […]
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