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Here’s Another Trick To Help Designers Sell More Pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC I hesitate to say “trick” because it sounds like we’re trying to deceive people; that’s not the goal here. This is more like a “shortcut trick” that will help your designer/salespeople be more effective in their one-on-one meetings with […]
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I’m brutal with my marketing advice, but it’s only because I want you to be successful… By Brett Lloyd Abbott, Pool Builder Marketing LLC I don’t recall when exactly, but it seems like it was within the first 30 days of opening my agency (16+ years ago) that I knew my primary goal should be […]
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This handy little website speed-test is highly informative, and totally FREE. And it can actually help you sell more pools. By Brett Lloyd Abbott, Pool Builder Marketing LLC We’ve known for several years that “website speed” plays a big role in the overall success of your website. (So much so, in fact, that some experts […]
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Here’s Why Most People Lose Money on PPC… By Brett Lloyd Abbott, Pool Builder Marketing LLC When it comes to selling new pools, I’m a huge fan of PPC/Pay Per Click advertising. Over the years, it’s grown from “a non-player” (remember when people used the Yellow Pages?) to quite possibly the single most powerful advertising […]
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Here’s another tip to help designers sell more pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC Over the last 10 years or so, I’ve discovered a curious, magical phenomenon that frequently occurs in the process of selling a swimming pool. One of my clients succinctly described it as “You Had Me at Hello.” He’s referring […]
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Here’s why I think signing up for Skipio is the smartest thing you can do right now… By Brett Lloyd Abbott, Pool Builder Marketing LLC By now, it should be obvious to everyone that “online reviews” are having WAY more influence than we ever thought they would. I stand by my previous comments, that “online […]
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Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]
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Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us? Now we can focus on what REALLY matters, which is making more money and selling more swimming pools. And fortunately, the rules haven’t changed a […]
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My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]
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Are you attending the 2016 International Pool, Spa, Patio EXPO in New Orleans this week? Then stop by Booth 539 and say HELLO! My wife Naomi and I are usually busy teaching classes at the IPSPE, but THIS year we chose to host a BOOTH on the convention floor instead. So if you’re headed to […]
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