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Are you attending the 2016 International Pool, Spa, Patio EXPO in New Orleans this week? Then stop by Booth 539 and say HELLO! My wife Naomi and I are usually busy teaching classes at the IPSPE, but THIS year we chose to host a BOOTH on the convention floor instead. So if you’re headed to […]
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As predicted, GOOGLE is moving forward with their “SEO OBLITERATION” plans… By Brett Lloyd Abbott, MYM Austin Inc. Back in January, I told you about the new “Google Home Services” experiment that was taking place in San Francisco. It started with PLUMBERS, MAIDSand LOCKSMITH services, but was expected to expand to ALL cities and ALL […]
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Who would’ve thought that ONLINE REVIEWS would be more important than CAPABILITIES, REPUTATION & EXPERIENCE? By Brett Lloyd Abbott, MYM Austin Inc. About a year ago, I wrote about a trend we were seeing, that online reviews had become “the nitroglycerin of online marketing.” They were now extremely powerful, which meant they could be VERY […]
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Most homeowners don’t know anything about (1) HOW to build a quality swimming pool, or (2) how MUCH that pool should cost. So they usually default to “Who’s got the lowest price?”
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This is the first in a series of “insider tips” that will help you sell more pools. (These tips may also help you sell OTHER large ticket items, such as hot tubs, upgrades, renovations, maintenance contracts, etc.)
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How to Take Better Pool Photos… (And how a Drone can help.) By Brett Lloyd Abbott, MYM Austin Inc. As I mentioned last year in “Secret #7 of Pool Builder Marketing” (“How to convert more Pool Prospects into BUYERS”), photographs play a HUGE role in your ability to sell more pools. I specifically said: The […]
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Our new E-BOOK is available FREE! (But ONLY until July 14, 2015.) “7 Crucial Marketing Secrets Every Pool Builder Should Know” By Brett Lloyd Abbott, MYM Austin Inc. This should be REQUIRED READING for every pool builder on the planet. In the works for nearly 3 years, our brand-new e-book is finally available for your […]
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FINALLY – An EASY way to “Be Friends” and “Play Nice” with Google… By Brett Lloyd Abbott, MYM Austin Inc. The running joke (in the Internet marketing world) is that the “g” in the Google+ logo stands for “ghost town.” But you shouldn’t say that out loud, because – despite the painful accuracy of the […]
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PPC ads will be MORE powerful if you use these new tricks. By Brett Lloyd Abbott, MYM Austin Inc. There’s apparently a lot of interest in “pay per click” advertising, based on the response I got to last week’s newsletter. So I thought I would share with you a few clever ideas that can make […]
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(My apologies to my friends/readers in the Southern Hemisphere; In JUNE, this is more of a Northern Hemisphere / “Middle of the Season” type of message. You might bookmark this for review in December!) It’s June. If you’re not as busy as you want, Then you should be looking at Google AdWords/Pay per Click/PPC By […]
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