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What do 4 out of 5 “new pool” web-shoppers really want? And are you leveraging this info to your advantage? By Brett Lloyd Abbott, MYM Austin Inc. A few months ago, I gave you a very specific strategy to increase your search engine rankings, and get more people to visit your website, for FREE. I told […]
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The Ugly Truth about This Pool Service Business… (aka: “POOL SERVICE MARKETING 101“) By Brett Lloyd Abbott, MYM Austin Inc. Most of my newsletters focus on the “construction” side of the business. But today, I’d like to talk about that other mainstay of our industry — Pool Service. I’m being perfectly frank and honest when […]
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What to do when you’re too busy to do it all… (How to “Git’r done”) By Brett Lloyd Abbott, MYM Austin Inc. Begging forgiveness from our friends “down under”; Today’s message is directed toward pool builders in the Northern Hemisphere. Tell me if I’ve got this right: It’s June now, and you’re getting more calls […]
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Why Some Pool Builders Grow in a Downturn… ..and what we can learn from them. By Brett Lloyd Abbott, MYM Austin Inc. The last two years have been tough for most pool builders. While a few builders saw growth, most continue to fall short of their sales for the previous year. And this year doesn’t […]
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“In Search of Twenty-Ten Vision” Marketing Predictions for the year(s) ahead… By Brett Lloyd Abbott, MYM Austin Inc. I’m sure you recall that “20-20 vision” is how doctors refer to “normal vision” This means that what you see at 20 feet is the same as what a “normal” person sees at 20 feet. Well, I’m […]
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It’s beginning to look a lot like… By Brett Lloyd Abbott, MYM Austin Inc. Just because I happen to look a little like the young Kris Kringle in “Santa Claus Is Coming to Town” doesn’t mean I’m Santa Claus. In fact, when it comes to commercially-hyped gift-giving for Christmas, I’m probably a little closer on […]
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How to Survive E-Commerce Competition By Brett Lloyd Abbott, MYM Austin Inc. This subject seems to be coming at me from multiple directions. From individual clients to several of our industry’s buying organizations, to the fine folks in NESPA (North East Spa and Pool Association) – Builders, retailers and service companies are all expressing increased […]
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Proactive Referral Programs for Pool Builders By Brett Lloyd Abbott, MYM Austin Inc. What happens when “Aunt Helen” shares her secret recipe for those killer Christmas cookies, but she inadvertently leaves out one of the key ingredients? Are we still appreciative? Or are we secretly bitter because they just don’t taste the same without that […]
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More Marketing Tips for Pool Builders PAID ADVERTISING – How To Get Your Money’s Worth… By Brett Lloyd Abbott, MYM Austin Inc. Last week I gave you some insider tips on how to get “Free & Nearly-Free Advertising.” Today I’m going to help you with “Paid Advertising.” When sales are down, that’s the time to […]
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