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I love Angie. And you should too. (Because Angie will help you sell more pools!) By Brett Lloyd Abbott, MYM Austin Inc. As I mentioned in my post last week, Angie’s List is a tragically-overlooked and underutilized opportunity for powerful “Word-Of-Mouth-Gone-Digital” referrals. If you’re not already on Angie’s List, you should stop what you’re doing […]
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Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers? By Brett Lloyd Abbott, MYM Austin Inc. Let me warn you right now that the above is, at least partially, a trick question. But you’ll sell more pools if you understand and appreciate the differences between advertising, social media and “word-of-mouth.” And helping you […]
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“10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”) By Brett Lloyd Abbott, MYM Austin Inc. As promised, our new “10 Steps to the Perfect Pool” report is now viewable online. And I think this is a HUGE FREAKING DEAL for the following reasons: This report is EXACTLY what homeowners […]
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Two Quick Announcements 1) Our “Change or Die” webinar repeats this Thursday. 2) Our “10 Steps to the Perfect Pool” report is READY. ANNOUNCEMENT #1: If you missed the chance to attend our recent “Change or Die” webinar, then you’re in luck. We had more than 100 people “register” but miss the live broadcast for […]
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No, you DON’T have to TWEET! (Or “YouTube” or “Linked-In” or FLICKR or Anything Else!) By Brett Lloyd Abbott, MYM Austin Inc. PLEASE don’t forward this message to any marketing people you know. It will just start an awkward fight between me and all those other marketing yokels out there who keep telling poor, innocent […]
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Comments from the 2011 Pool Show: “What Does the Future Hold?” By Brett Lloyd Abbott, MYM Austin Inc. If you’re a regular attendee at the International Pool Spa and Patio Show, then you probably hear the same question I hear whenever I get back: “So, how was the show?” In a word, “sobering.” Two years […]
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My Best Friend’s Big Pool Buying Mistake (almost)… By Brett Lloyd Abbott, MYM Austin Inc. This isn’t just another friend. Bill and I have been best friends since our seventh grade math class. He tends to be “thoughtful and analytical” with his decisions; I’m a little more of a “dance on the table, life of […]
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A few more gifts, goodies and “best of” marketing advice for you…. By Brett Lloyd Abbott, MYM Austin Inc. Well, if you were one of the 237 people that checked out the “productivity video” I recommended last Friday, I hope you enjoyed it. Because it got me in BIG TROUBLE I sent that e-mail mid-day Friday, […]
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I Finally Hired a Coach… By Brett Lloyd Abbott, MYM Austin Inc. Don’t you find it odd that a consultant would hire a consultant? For many years, the thought of hiring a coach/consultant never crossed my mind. As “an expert marketing consultant,” I figured I should know everything I need to know about running a […]
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Here’s an “Automatic Follow-up System” that ANYONE can afford…. By Brett Lloyd Abbott, MYM Austin Inc. I’ve offered many tidbits of advice through these newsletters over the years, in an effort to help you improve your marketing. By now, I hope you’ve at least picked up on the “top three core fundamentals” that every pool […]
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