Monopolize Your Marketplace - Austin

Strategic & Tactical Marketing
Systems For Pool Builders

18-Profits-up

Comments from the 2017 IPSPE in Orlando…

Comments from the 2017 IPSPE in Orlando… By Brett Lloyd Abbott, Pool Builder Marketing LLC I never really thought about this before, but if there are 1 million people working in the US swimming pool industry (a reasonable guess), and 10,000 people attend the annual International Pool Spa Patio Expo (a consistently accurate number), then that means 99% […]

Your Website – The Crucial “First Step” of Marketing…

Your Website – The Crucial “First Step” of Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last month, I wrote about the “3 Simple Secrets” for selling more swimming pools. I elaborated on the power of the “low risk offer” which then triggers an automated follow-up system with both the “now buyers” and the “future buyers” who are interested […]

The Hidden Power of a “Low Risk Offer”

The Hidden Power of a “Low Risk Offer”… By Brett Lloyd Abbott, Pool Builder Marketing LLC A few weeks ago, I described the “3 Simple Secrets” for selling more swimming pools, which includes (1) a killer website, (2) a low-risk offer on that website, and (3) an automated follow-up system that “drips, drips, drips” on these prospects “until they buy […]

Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing…

Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last week, I talked about the “3 Simple Secrets” for selling more swimming pools, namely (1) a killer website, (2) a low-risk offer on that website, and (3) an automated follow-up system that kicks into gear the moment […]

The 3 Secrets of Swimming Pool Marketing…

The 3 Secrets of Swimming Pool Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC A couple of years ago, I wrote a 42-page e-book called “7 Crucial Marketing Secrets Every Pool Builder Should Know.” I went into fairly lengthy detail regarding…well… seven crucial marketing secrets that I think every pool builder should know. I […]

Selling Pools: “You Had Me at Hello”

Here’s another tip to help designers sell more pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC Over the last 10 years or so, I’ve discovered a curious, magical phenomenon that frequently occurs in the process of selling a swimming pool. One of my clients succinctly described it as “You Had Me at Hello.” He’s referring […]

Signing up for Skipio is the smartest thing you can do right now

Here’s why I think signing up for Skipio is the smartest thing you can do right now… By Brett Lloyd Abbott, Pool Builder Marketing LLC By now, it should be obvious to everyone that “online reviews” are having WAY more influence than we ever thought they would. I stand by my previous comments, that “online […]

Get inside the Minds of Today’s Swimming Pool Buyers

Get Inside The Minds of Today’s Swimming Pool Buyers… By Brett Lloyd Abbott, Pool Builder Marketing LLC In 2015, The Association of Pool and Spa Professionals (APSP) initiated a research program with the world-famous Gallup organization to find out why U.S. pool owners bought their pools, and – more importantly – why non-pool owners DIDN’T […]

2017 Digital Marketing Habits to Break (MAYBE….)

Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]

Marketing Advice for Pool Builders in 2017

Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us?  Now we can focus on what REALLY matters, which is making more money and selling more swimming pools.  And fortunately, the rules haven’t changed a […]




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