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2017 Digital Marketing Habits to Break (MAYBE….)

Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]

Marketing Advice for Pool Builders in 2017

Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us?  Now we can focus on what REALLY matters, which is making more money and selling more swimming pools.  And fortunately, the rules haven’t changed a […]

Comments from the 2016 IPSPE in New Orleans

My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]

7 Marketing Secrets for Pool Builders

Our new E-BOOK is available FREE! (But ONLY until July 14, 2015.) “7 Crucial Marketing Secrets Every Pool Builder Should Know” By Brett Lloyd Abbott, MYM Austin Inc. This should be REQUIRED READING for every pool builder on the planet.  In the works for nearly 3 years, our brand-new e-book is finally available for your […]

Websites Need CONVERSIONS more than TRAFFIC

It makes no sense to spend $1000+ a month on advertising to send people to a website that makes them say “Nah, this ain’t the builder for me…” That’s why you should use our “Website Conversion Calculator.” It looks at a grand total of FIVE key factors that will determine 90% of your websites success. In less than 5 minutes, you’ll know whether you’ve got a website problem that’s affecting your ability to convert leads and sell more pools.

Pool Builder Marketing Recommendations for 2013

Pool Builder Marketing Recommendations for 2013 By Brett Lloyd Abbott, MYM Austin Inc. One of last year’s predictions (from others, not me) was that the year 2013 would never arrive.  But now that it’s shown up anyway, I’m compelled to offer you my latest, greatest collection of marketing recommendations for pool builders and others in […]

What do 4 out of 5 “new pool” web-shoppers really want?

What do 4 out of 5 “new pool” web-shoppers really want? And are you leveraging this info to your advantage? By Brett Lloyd Abbott, MYM Austin Inc. A few months ago, I gave you a very specific strategy to increase your search engine rankings, and get more people to visit your website, for FREE. I told […]




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