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Here are some OTHER things our drip-marketing system can do… By Brett Lloyd Abbott, Pool Builder Marketing LLC For nearly 15 years now, I’ve articulated and enunciated the incredible power of an automated follow-up (a.k.a. “drip marketing”) system. When it comes to selling new pools, it’s what I call the third leg of the proverbial three-legged […]
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Here’s my fresh view on what to do in 2019… By Brett Lloyd Abbott, Pool Builder Marketing LLC Don’t let my introduction confuse you. This story is about marketing. After holding steady at 175 pounds for most of my adult life, I suddenly gained 10 pounds right around Thanksgiving, and solidly kept it on right […]
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Here’s a way to fix your website speed issues FAST and CHEAP. By Brett Lloyd Abbott, Pool Builder Marketing LLC A few weeks ago, I told you about a handy little website “speed test” that would immediately tell you whether or not you have speed problems with your website. I mentioned that a speed score […]
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This handy little website speed-test is highly informative, and totally FREE. And it can actually help you sell more pools. By Brett Lloyd Abbott, Pool Builder Marketing LLC We’ve known for several years that “website speed” plays a big role in the overall success of your website. (So much so, in fact, that some experts […]
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Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last week, I talked about the “3 Simple Secrets” for selling more swimming pools, namely (1) a killer website, (2) a low-risk offer on that website, and (3) an automated follow-up system that kicks into gear the moment […]
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Here’s another tip to help designers sell more pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC Over the last 10 years or so, I’ve discovered a curious, magical phenomenon that frequently occurs in the process of selling a swimming pool. One of my clients succinctly described it as “You Had Me at Hello.” He’s referring […]
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Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]
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Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us? Now we can focus on what REALLY matters, which is making more money and selling more swimming pools. And fortunately, the rules haven’t changed a […]
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My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]
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Are you attending the 2016 International Pool, Spa, Patio EXPO in New Orleans this week? Then stop by Booth 539 and say HELLO! My wife Naomi and I are usually busy teaching classes at the IPSPE, but THIS year we chose to host a BOOTH on the convention floor instead. So if you’re headed to […]
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