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Here’s Another Trick To Help Designers Sell More Pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC I hesitate to say “trick” because it sounds like we’re trying to deceive people; that’s not the goal here. This is more like a “shortcut trick” that will help your designer/salespeople be more effective in their one-on-one meetings with […]
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If you’re still running print ads, try this handy “Ad Assessment” tool. (It will help you improve your ad.) By Brett Lloyd Abbott, Pool Builder Marketing LLC Print advertising may be shrinking, but it is by no means dead. There are plenty of situations where magazines, billboards, direct mail and other print advertising can produce a […]
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Got an angry customer? These 3 words will win them back… By Brett Lloyd Abbott, Pool Builder Marketing LLC One of the newest classes I’ve started teaching is called “Winning Customer Satisfaction…How to Win Your Clients’ Hearts and Wallets.” It runs a full hour, but I can give you the essence of it in the next three […]
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Here is some of the BEST advice I’ve ever seen on Referrals… And it comes from Pool Industry Sales Expert Mario Rossetti. By Brett Lloyd Abbott, Pool Builder Marketing LLC I had the pleasure of working with pool industry experts Mario Rossetti and Rex Richard for a number of years, as the three of us formed […]
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Here’s a way to fix your website speed issues FAST and CHEAP. By Brett Lloyd Abbott, Pool Builder Marketing LLC A few weeks ago, I told you about a handy little website “speed test” that would immediately tell you whether or not you have speed problems with your website. I mentioned that a speed score […]
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I’m brutal with my marketing advice, but it’s only because I want you to be successful… By Brett Lloyd Abbott, Pool Builder Marketing LLC I don’t recall when exactly, but it seems like it was within the first 30 days of opening my agency (16+ years ago) that I knew my primary goal should be […]
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This handy little website speed-test is highly informative, and totally FREE. And it can actually help you sell more pools. By Brett Lloyd Abbott, Pool Builder Marketing LLC We’ve known for several years that “website speed” plays a big role in the overall success of your website. (So much so, in fact, that some experts […]
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Here’s Why Most People Lose Money on PPC… By Brett Lloyd Abbott, Pool Builder Marketing LLC When it comes to selling new pools, I’m a huge fan of PPC/Pay Per Click advertising. Over the years, it’s grown from “a non-player” (remember when people used the Yellow Pages?) to quite possibly the single most powerful advertising […]
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Here’s Why Some Buyers Are Easy, and Some Are Hard… By Brett Lloyd Abbott, Pool Builder Marketing LLC I give credit to Roy H. Williams, a.k.a. “The Wizard of Ads” for this amazing marketing/sales insight that applies to just about anything that a human being buys. I learned it more than a dozen years ago, […]
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It’s May 1. If you’re not getting as many leads as you want, I think I know why… By Brett Lloyd Abbott, Pool Builder Marketing LLC (If you ARE busy, then congratulations. This article is not for you.) If your business is in North America, then this should be just about the busiest day of […]
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