Monopolize Your Marketplace - Austin

Strategic & Tactical Marketing
Systems For Pool Builders

18-Profits-up

Why Most People Lose Money on PPC…

Here’s Why Most People Lose Money on PPC… By Brett Lloyd Abbott, Pool Builder Marketing LLC When it comes to selling new pools, I’m a huge fan of PPC/Pay Per Click advertising. Over the years, it’s grown from “a non-player” (remember when people used the Yellow Pages?) to quite possibly the single most powerful advertising […]

How to Spy on your PPC Guy…

How to Spy on your PPC Guy… By Brett Lloyd Abbott, Pool Builder Marketing LLC     PPC Two weeks ago, I showed you how moving one of my pool builder clients from one PPC company to another allowed us to nearly double our results for the same amount of money. Today I’m going to show you […]

PPC Advertising and Google Ad Words: A Case Study…

Learn about the key metrics you’ll want to keep an eye on every month working with the pool industry PPC companies.

2017 Digital Marketing Habits to Break (MAYBE….)

Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]

Marketing Advice for Pool Builders in 2017

Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us?  Now we can focus on what REALLY matters, which is making more money and selling more swimming pools.  And fortunately, the rules haven’t changed a […]

Comments from the 2016 IPSPE in New Orleans

My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]

GOOGLE will OBLITERATE traditional SEO

If you haven’t heard about “Google Home Services,” you need to know about it now. This is likely to have a DRAMATIC effect on how people search for and find home service providers (including pool builders and pool service companies) in the very near future.

If you’re thinking about a logo change

Logo development can be a long, tedious and expensive process. Here’s a way to get the logo you want faster and cheaper than ever before.

PayPerClick advertising just got BETTER

PPC ads will be MORE powerful if you use these new tricks. By Brett Lloyd Abbott, MYM Austin Inc. There’s apparently a lot of interest in “pay per click” advertising, based on the response I got to last week’s newsletter. So I thought I would share with you a few clever ideas that can make […]

If you’re not SWAMPED, you should be doing PPC

(My apologies to my friends/readers in the Southern Hemisphere; In JUNE, this is more of a Northern Hemisphere / “Middle of the Season” type of message. You might bookmark this for review in December!) It’s June. If you’re not as busy as you want, Then you should be looking at Google AdWords/Pay per Click/PPC By […]




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