Posted on September 26th, 2014 by Brett
Today we’re going to talk about what is, in my opinion, the single most powerful marketing secret you could ever hope to harness. It is also – paradoxically – either the BEST KEPT or WORST EXECUTED secret of marketing. Because even though it’s kind of a no-brainer, “DUH, that’s a good idea” concept, almost NOBODY does it. Which, by the way, is one of the reasons it’s so powerful. I’m referring to the simple concept of FOLLOW-UP.
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Posted on September 24th, 2014 by Brett
MYM Pool Builder Video Newsletter #2: “Think Like a Homeowner” By Brett Lloyd Abbott, MYM Austin Inc. Last week, I suggested you “Don’t try to do everything,” because often times the advice you are given is self-serving, and not in your best interest. THIS WEEK, I help you “get inside the head” of your typical […]
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Posted on February 11th, 2014 by Brett
Here are those FREE online directories I promised could boost your online presence… By Brett Lloyd Abbott, Pool Builder Marketing LLC. In my last couple of e-mails on “The 7 Crucial Marketing Secrets Every Pool Builder Should Know,” I kept promising I would send you a list of “OTHER free online directories you should take […]
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Posted on December 12th, 2013 by Brett
Secret #2 of Pool Builder Marketing: You Look Like Everybody Else. By Brett Lloyd Abbott, MYM Austin Inc. Last week, I shared with you the first of “7 Crucial Marketing Secrets for Pool Builders.” The essence of secret #1 is that “Buying a pool is a very big deal to the average homeowner.” While they’re […]
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Posted on December 6th, 2013 by Brett
We’ve got to recognize that even though Mr. and Mrs. homeowner are excited about getting a swimming pool, they are most likely also filled with some level of ANXIETY, FEAR, RELUCTANCE and DISTRUST. Yes, showing them “pretty swimming pools” is important. But if we can ALSO address their anxieties, fears and trust issues, then we will have a much better chance of getting them to choose YOU over of your competitors.
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Posted on November 20th, 2013 by Brett
2014 will be BETTER for POOL BUILDERS… Because of the 2013 Pool Spa Patio expo. (Yes, you read that right.) By Brett Lloyd Abbott, MYM Austin Inc. I’ve just returned from what is now my 7th International Pool Spa Patio Expo, and I can tell you I’ve never seen such definitively positive signs and data […]
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Posted on June 11th, 2013 by Brett
It’s normally not considered wise for a business owner to offer up the “dirty little secrets” behind their industry. But this ongoing challenge of “search engine optimization” has grown into such a monster that I think it’s time I finally come clean with it. I am an SEO crook.
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Posted on December 21st, 2011 by Brett
“10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”) By Brett Lloyd Abbott, MYM Austin Inc. As promised, our new “10 Steps to the Perfect Pool” report is now viewable online. And I think this is a HUGE FREAKING DEAL for the following reasons: This report is EXACTLY what homeowners […]
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Posted on December 13th, 2011 by Brett
Two Quick Announcements 1) Our “Change or Die” webinar repeats this Thursday. 2) Our “10 Steps to the Perfect Pool” report is READY. ANNOUNCEMENT #1: If you missed the chance to attend our recent “Change or Die” webinar, then you’re in luck. We had more than 100 people “register” but miss the live broadcast for […]
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Posted on May 26th, 2009 by Brett
Proactive Referral Programs for Pool Builders By Brett Lloyd Abbott, MYM Austin Inc. What happens when “Aunt Helen” shares her secret recipe for those killer Christmas cookies, but she inadvertently leaves out one of the key ingredients? Are we still appreciative? Or are we secretly bitter because they just don’t taste the same without that […]
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