Posted on March 6th, 2017 by Brett
Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]
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Posted on February 24th, 2017 by Brett
Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us? Now we can focus on what REALLY matters, which is making more money and selling more swimming pools. And fortunately, the rules haven’t changed a […]
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Posted on February 15th, 2017 by Brett
My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]
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Posted on March 10th, 2015 by Brett
Here’s a great way to get good online reviews from your happy customers.
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Posted on February 11th, 2014 by Brett
Here are those FREE online directories I promised could boost your online presence… By Brett Lloyd Abbott, Pool Builder Marketing LLC. In my last couple of e-mails on “The 7 Crucial Marketing Secrets Every Pool Builder Should Know,” I kept promising I would send you a list of “OTHER free online directories you should take […]
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Posted on January 8th, 2014 by Brett
Secret #4 of Pool Builder Marketing: Social Media CAN Help You… But You’re Probably Doing It Wrong. By Brett Lloyd Abbott, MYM Austin Inc. Over the last few weeks, we’ve talked about the first three of The 7 Crucial Marketing Secrets Every Pool Builder should know. Namely: Buying a Swimming Pool Is a Big Deal. […]
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Posted on July 17th, 2012 by Brett
I love Angie. And you should too. (Because Angie will help you sell more pools!) By Brett Lloyd Abbott, MYM Austin Inc. As I mentioned in my post last week, Angie’s List is a tragically-overlooked and underutilized opportunity for powerful “Word-Of-Mouth-Gone-Digital” referrals. If you’re not already on Angie’s List, you should stop what you’re doing […]
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Posted on July 16th, 2012 by
Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers? By Brett Lloyd Abbott, MYM Austin Inc. Let me warn you right now that the above is, at least partially, a trick question. But you’ll sell more pools if you understand and appreciate the differences between advertising, social media and “word-of-mouth.” And helping you […]
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