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Got an angry customer? These 3 words will win them back… By Brett Lloyd Abbott, Pool Builder Marketing LLC One of the newest classes I’ve started teaching is called “Winning Customer Satisfaction…How to Win Your Clients’ Hearts and Wallets.” It runs a full hour, but I can give you the essence of it in the next three […]
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Here’s a way to fix your website speed issues FAST and CHEAP. By Brett Lloyd Abbott, Pool Builder Marketing LLC A few weeks ago, I told you about a handy little website “speed test” that would immediately tell you whether or not you have speed problems with your website. I mentioned that a speed score […]
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Here’s Why Most People Lose Money on PPC… By Brett Lloyd Abbott, Pool Builder Marketing LLC When it comes to selling new pools, I’m a huge fan of PPC/Pay Per Click advertising. Over the years, it’s grown from “a non-player” (remember when people used the Yellow Pages?) to quite possibly the single most powerful advertising […]
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Here’s Why Some Buyers Are Easy, and Some Are Hard… By Brett Lloyd Abbott, Pool Builder Marketing LLC I give credit to Roy H. Williams, a.k.a. “The Wizard of Ads” for this amazing marketing/sales insight that applies to just about anything that a human being buys. I learned it more than a dozen years ago, […]
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It’s May 1. If you’re not getting as many leads as you want, I think I know why… By Brett Lloyd Abbott, Pool Builder Marketing LLC (If you ARE busy, then congratulations. This article is not for you.) If your business is in North America, then this should be just about the busiest day of […]
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Do YOU get those “I found some errors on your website…” emails too? By Brett Lloyd Abbott, Pool Builder Marketing LLC I’ll bet you’ve received plenty of those email messages, WARNING you that your website has problems. Such as this one, that just came in this morning: My name is Joe and I am a Digital Marketing […]
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You’ve Been Given Some BAD ADVICE from Well-Meaning Marketing People… By Brett Lloyd Abbott, Pool Builder Marketing LLC I’ve spilled a lot of ink offering advice on the best ways to generate leads, build websites, setup auto follow up systems, and much, much more. But lately, I seem to be explaining to business owners why the well-intentioned advice they’ve heard […]
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Here’s an easy, low-cost SEO trick that actually WORKS… By Brett Lloyd Abbott, Pool Builder Marketing LLC seo I was only half-joking when I said “The best way to make sure you show up at the top of Google is FIRST, make sure that you are at the top of […]
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Comments from the 2017 IPSPE in Orlando… By Brett Lloyd Abbott, Pool Builder Marketing LLC I never really thought about this before, but if there are 1 million people working in the US swimming pool industry (a reasonable guess), and 10,000 people attend the annual International Pool Spa Patio Expo (a consistently accurate number), then that means 99% […]
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Your Website – The Crucial “First Step” of Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last month, I wrote about the “3 Simple Secrets” for selling more swimming pools. I elaborated on the power of the “low risk offer” which then triggers an automated follow-up system with both the “now buyers” and the “future buyers” who are interested […]
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