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Who would’ve thought that ONLINE REVIEWS would be more important than CAPABILITIES, REPUTATION & EXPERIENCE? By Brett Lloyd Abbott, MYM Austin Inc. About a year ago, I wrote about a trend we were seeing, that online reviews had become “the nitroglycerin of online marketing.” They were now extremely powerful, which meant they could be VERY […]
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Selling is a lot like dating. When that “special someone” suddenly stops taking your calls, the natural tendency is to try HARDER and HARDER to re-connect with that person, and try to recapture that magic. But as we all know, that just tends to make you look desperate, and serves to push them further away. So rather than chase them away, I recommend you “Go for the NO.”
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Most homeowners don’t know anything about (1) HOW to build a quality swimming pool, or (2) how MUCH that pool should cost. So they usually default to “Who’s got the lowest price?”
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I frequently see TWO big money-related problems when I observe salespeople talking to homeowners:
1. Salespeople are sometimes reluctant to have an honest and sincere conversation about “money” and where it’s coming from.
2. Salespeople often believe the budget is written in stone.
Admittedly, “talking about money” can be a little awkward. It can be considered rude, nosy, prying, and “none of our business.” But the truth is, TALKING ABOUT MONEY IS PART OF YOUR JOB. And FAILING to talk about money is failing at your job. So let’s discuss HOW to talk about money without it feeling awkward, and how to avoid “the budget trap.”
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If you haven’t heard about “Google Home Services,” you need to know about it now. This is likely to have a DRAMATIC effect on how people search for and find home service providers (including pool builders and pool service companies) in the very near future.
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Let’s get into some more subtle and perhaps slightly more questionable tactics that will nonetheless make your prospects more comfortable with you, and almost certainly lead to more sales.
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This is the first in a series of “insider tips” that will help you sell more pools. (These tips may also help you sell OTHER large ticket items, such as hot tubs, upgrades, renovations, maintenance contracts, etc.)
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I got my butt chewed (again) last week, For my best sales training class EVER. By Brett Lloyd Abbott, MYM Austin Inc. FYI – this is not a sales pitch. I want to share a personal story with you (just like I did a few years ago) so that ultimately you can sell more pools. […]
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Logo development can be a long, tedious and expensive process. Here’s a way to get the logo you want faster and cheaper than ever before.
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How to Take Better Pool Photos… (And how a Drone can help.) By Brett Lloyd Abbott, MYM Austin Inc. As I mentioned last year in “Secret #7 of Pool Builder Marketing” (“How to convert more Pool Prospects into BUYERS”), photographs play a HUGE role in your ability to sell more pools. I specifically said: The […]
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