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One super-fast, super easy-way to check your website vs. your competitors is to take a look at the “Alexa ranking.” Not to be confused with the voice-activated speaker from Amazon, this is “Alexa the website traffic analysis company” that offers free (and paid) website traffic data on your website, as well as the websites of […]
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For the 2nd year in a row, I’ve got a very easy newsletter to write. After every International Pool / Spa / Patio show, I write a summary of what I sense is “the pulse of our industry.” Through the downturn, I frequently spoke of such touchy-feely attitudes as “caution” or “fear” or “tentative hope” […]
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By Brett Lloyd Abbott, MYM Austin Inc. A couple of years ago, I wrote a 42-page e-book called “7 Crucial Marketing Secrets Every Pool Builder Should Know.” I went into fairly lengthy detail regarding…well… seven crucial marketing secrets that I think every pool builder should know. I covered such things as the power of properly “telling […]
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The GAVA Awards, 2011… If you’ve never entered, it’s time! By Brett Lloyd Abbott, MYM Austin Inc. I was heart-broken a few weeks ago when I read Mike Farley’s article in the March issue of WaterShapes Magazine. Mike is a brilliant designer, and he writes interesting articles and book reviews for the magazine. This time, […]
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Here’s a FREE WEBINAR you won’t want to miss! It’s TOMORROW (Thursday, March 3) Announcing the new TECHNICAL SCHOOLat the Pool Genius Academy… By Brett Lloyd Abbott, MYM Austin Inc. Sorry for the late notice; But if you can find any way to do so, I strongly suggest you find a way to squeeze this […]
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