Posted on January 30th, 2015 by Brett
Announcing Our New “Everything Included” Website System… By Brett Lloyd Abbott, MYM Austin Inc. I’m pleased to announce that we’ve just implemented a brand-new cutting-edge website / sales / business management system that combines pretty much EVERYTHING you could ever hope for in a single low-cost package. Effective immediately, you can now get ALL of […]
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Posted on January 29th, 2015 by Brett
Predictions for 2015, based on the 2014 Pool Spa Patio show… By Brett Lloyd Abbott, MYM Austin Inc. This may be the easiest newsletter I’ve written in a while. After every International Pool / Spa / Patio show, I write a summary of what I sense is “the pulse of our industry.” Over the years […]
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Posted on October 23rd, 2014 by Brett
“How To Convince Homeowners to Choose YOU” By Brett Lloyd Abbott, MYM Austin Inc. In my first two videos, I pointed out that it’s best if you “Don’t try to do everything,” and I then encouraged you to “Think Like a Homeowner” so that you spend your marketing $$ wisely. ” With THIS short video, I […]
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Posted on October 17th, 2014 by Brett
I think it’s fitting that we’re now talking about “converting prospects into buyers,” because if all of these marketing efforts don’t eventually result in CASH IN YOUR POCKET, then we’ve both been wasting our time. So let’s talk about some relatively small yet powerful things you can do that will have a definite positive impact on your closing ratios. Let’s talk about…
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Posted on September 16th, 2014 by Brett
“You DON’T Have to do EVERYTHING” By Brett Lloyd Abbott, MYM Austin Inc. For my inaugural video newsletter, I want to “wipe the slate clean” and point out that while advertising and websites and brochures and social media and lots of other marketing efforts can be helpful if not critical to your success, that doesn’t […]
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Posted on June 11th, 2013 by Brett
It’s normally not considered wise for a business owner to offer up the “dirty little secrets” behind their industry. But this ongoing challenge of “search engine optimization” has grown into such a monster that I think it’s time I finally come clean with it. I am an SEO crook.
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Posted on July 16th, 2012 by
Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers? By Brett Lloyd Abbott, MYM Austin Inc. Let me warn you right now that the above is, at least partially, a trick question. But you’ll sell more pools if you understand and appreciate the differences between advertising, social media and “word-of-mouth.” And helping you […]
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Posted on January 4th, 2011 by Brett
A few more gifts, goodies and “best of” marketing advice for you…. By Brett Lloyd Abbott, MYM Austin Inc. Well, if you were one of the 237 people that checked out the “productivity video” I recommended last Friday, I hope you enjoyed it. Because it got me in BIG TROUBLE I sent that e-mail mid-day Friday, […]
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Posted on August 31st, 2010 by Brett
What do 4 out of 5 “new pool” web-shoppers really want? And are you leveraging this info to your advantage? By Brett Lloyd Abbott, MYM Austin Inc. A few months ago, I gave you a very specific strategy to increase your search engine rankings, and get more people to visit your website, for FREE. I told […]
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Posted on January 9th, 2010 by Brett
“In Search of Twenty-Ten Vision” Marketing Predictions for the year(s) ahead… By Brett Lloyd Abbott, MYM Austin Inc. I’m sure you recall that “20-20 vision” is how doctors refer to “normal vision” This means that what you see at 20 feet is the same as what a “normal” person sees at 20 feet. Well, I’m […]
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