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Marketing Advice for Pool Builders in 2015… By Brett Lloyd Abbott, MYM Austin Inc. At the first of every year, I like to share with you my observations and recommendations of “what’s happening” in the world of marketing, and “what you should focus on” in 2015. We have an interesting mixture of trends going on […]
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Today we’re going to talk about what is, in my opinion, the single most powerful marketing secret you could ever hope to harness. It is also – paradoxically – either the BEST KEPT or WORST EXECUTED secret of marketing. Because even though it’s kind of a no-brainer, “DUH, that’s a good idea” concept, almost NOBODY does it. Which, by the way, is one of the reasons it’s so powerful. I’m referring to the simple concept of FOLLOW-UP.
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Pool Builder Marketing Recommendations for 2013 By Brett Lloyd Abbott, MYM Austin Inc. One of last year’s predictions (from others, not me) was that the year 2013 would never arrive. But now that it’s shown up anyway, I’m compelled to offer you my latest, greatest collection of marketing recommendations for pool builders and others in […]
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“10 Steps to the Perfect Pool” (a.k.a. “An irresistible offer to seduce your prospects…”) By Brett Lloyd Abbott, MYM Austin Inc. As promised, our new “10 Steps to the Perfect Pool” report is now viewable online. And I think this is a HUGE FREAKING DEAL for the following reasons: This report is EXACTLY what homeowners […]
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Two Quick Announcements 1) Our “Change or Die” webinar repeats this Thursday. 2) Our “10 Steps to the Perfect Pool” report is READY. ANNOUNCEMENT #1: If you missed the chance to attend our recent “Change or Die” webinar, then you’re in luck. We had more than 100 people “register” but miss the live broadcast for […]
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My Best Friend’s Big Pool Buying Mistake (almost)… By Brett Lloyd Abbott, MYM Austin Inc. This isn’t just another friend. Bill and I have been best friends since our seventh grade math class. He tends to be “thoughtful and analytical” with his decisions; I’m a little more of a “dance on the table, life of […]
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A few more gifts, goodies and “best of” marketing advice for you…. By Brett Lloyd Abbott, MYM Austin Inc. Well, if you were one of the 237 people that checked out the “productivity video” I recommended last Friday, I hope you enjoyed it. Because it got me in BIG TROUBLE I sent that e-mail mid-day Friday, […]
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Here’s an “Automatic Follow-up System” that ANYONE can afford…. By Brett Lloyd Abbott, MYM Austin Inc. I’ve offered many tidbits of advice through these newsletters over the years, in an effort to help you improve your marketing. By now, I hope you’ve at least picked up on the “top three core fundamentals” that every pool […]
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Why Some Pool Builders Grow in a Downturn… ..and what we can learn from them. By Brett Lloyd Abbott, MYM Austin Inc. The last two years have been tough for most pool builders. While a few builders saw growth, most continue to fall short of their sales for the previous year. And this year doesn’t […]
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