This article is written by Brett Lloyd Abbott and was published in the Splash Magazine December 2019 – January 2020 issue.
The explosive growth of online video is remarkable. YouTube was founded on February 14, 2005. Now, less than 15 years later, more than 5 billion YouTube videos are watched every single day. It’s the second most-visited site in the world; next to only Google, who owns the platform.
Granted, there’s no shortage of funny cat videos and news bloopers, but top marketers embrace video as a best practice and it’s now ranked as the most effective form of content marketing.
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