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“The three things every modern pool builder’s website should have.”
(Splash Magazine Oct-Nov, 2022)

The three things every modern pool builder’s website should have. To read the full article, please click here.   Share on FacebookSend to Facebook

“Keeping Clients Happy Through The Long Build Process.”
(Splash Magazine Aug-Sept, 2022)

Keeping Clients Happy Through The Long Build Process To read the full article, please click here.   Share on FacebookSend to Facebook

“Smart Marketing Decisions for the Upcoming Season”.
(Splash Magazine
June-July, 2022)

Smart Marketing Decisions for the Upcoming Season This article is written by Brett Lloyd Abbott and was published in the Splash Magazine June – July 2022 issue. Have we finally put the pandemic behind us? I’m not sure anyone can confidently predict that. But I’m fairly confident about the following predictions: Demand will remain strong […]

“Customer Relationship Management.”
(Splash Magazine
April-May, 2022)

Customer Relationship Management More Important Than Ever This article is written by Brett Lloyd Abbott and was published in the Splash Magazine April – May 2022 issue. When I was in high-tech equipment sales (several decades ago), the management at our Fortune 500 company approached us “sales engineers” as we were called then, and introduced […]

“IPSPE Brings People Together.”
(Splash Magazine
Feb-March, 2022)

IPSPE Literally Brings People Together This article is written by Brett Lloyd Abbott and was published in the Splash Magazine February – March 2022 issue. It was a hug-fest. I don’t know how else to describe it.  After two long, lonely years, we all got to see each other again. Naomi and I would step […]

“Advertising During the Pandemic.”
(Splash Magazine
April-May, 2020)

Advertising During the Pandemic This article is written by Brett Lloyd Abbott and was published in the Splash Magazine April – May 2020 issue. Should you be advertising during the Covid-19 pandemic? Well, that depends… How long is this pandemic going to last? And Will my business be able to survive? These two questions have […]

“Videotastic”
(Splash Magazine
Dec 2019-Jan, 2020)

Videotastic This article is written by Brett Lloyd Abbott and was published in the Splash Magazine December 2019 – January 2020 issue. The explosive growth of online video is remarkable. YouTube was founded on February 14, 2005. Now, less than 15 years later, more than 5 billion YouTube videos are watched every single day. It’s […]

“Platitudes: A Company-Crushing Killer.”
(Splash Magazine
June-July, 2019)

Platitudes: A Company-Crushing Killer This article is written by Brett Lloyd Abbott and was published in the Splash Magazine June/July issue 2019. For any pool industry contractor who is frustrated with failed efforts to grow the business, this message is for you. Every day I talk to pool builders who are spending more and more […]




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