Monopolize Your Marketplace - Austin

Strategic & Tactical Marketing
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18-Profits-up

Smart Marketing Decisions for the Upcoming Season

Smart Marketing Decisions for the Upcoming Season This article is written by Brett Lloyd Abbott and was published in the Splash Magazine June – July 2022 issue. Have we finally put the pandemic behind us? I’m not sure anyone can confidently predict that. But I’m fairly confident about the following predictions: Demand will remain strong […]

Customer Relationship Management More Important Than Ever

Customer Relationship Management More Important Than Ever This article is written by Brett Lloyd Abbott and was published in the Splash Magazine April – May 2022 issue. When I was in high-tech equipment sales (several decades ago), the management at our Fortune 500 company approached us “sales engineers” as we were called then, and introduced […]

IPSPE Literally Brings People Together

IPSPE Literally Brings People Together This article is written by Brett Lloyd Abbott and was published in the Splash Magazine February – March 2022 issue. It was a hug-fest. I don’t know how else to describe it.  After two long, lonely years, we all got to see each other again. Naomi and I would step […]

Advertising During the Pandemic

Advertising During the Pandemic This article is written by Brett Lloyd Abbott and was published in the Splash Magazine April – May 2020 issue. Should you be advertising during the Covid-19 pandemic? Well, that depends… How long is this pandemic going to last? And Will my business be able to survive? These two questions have […]

Videotastic

Videotastic This article is written by Brett Lloyd Abbott and was published in the Splash Magazine December 2019 – January 2020 issue. The explosive growth of online video is remarkable. YouTube was founded on February 14, 2005. Now, less than 15 years later, more than 5 billion YouTube videos are watched every single day. It’s […]

Platitudes: A Company-Crushing Killer

Platitudes: A Company-Crushing Killer This article is written by Brett Lloyd Abbott and was published in the Splash Magazine June/July issue 2019. For any pool industry contractor who is frustrated with failed efforts to grow the business, this message is for you. Every day I talk to pool builders who are spending more and more […]




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