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2017 Digital Marketing Habits to Break (MAYBE….)

Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]

Marketing Advice for Pool Builders in 2017

Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us?  Now we can focus on what REALLY matters, which is making more money and selling more swimming pools.  And fortunately, the rules haven’t changed a […]

Comments from the 2016 IPSPE in New Orleans

My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]

PayPerClick advertising just got BETTER

PPC ads will be MORE powerful if you use these new tricks. By Brett Lloyd Abbott, MYM Austin Inc. There’s apparently a lot of interest in “pay per click” advertising, based on the response I got to last week’s newsletter. So I thought I would share with you a few clever ideas that can make […]

Google’s Mobile-Friendly Warning

On April 21, 2015, Google will PUNISH websites that are not “mobile-friendly.” By Brett Lloyd Abbott, MYM Austin Inc. I have a lot of respect for Google.  They’ve used their primary goal of “give people the best search results possible” to achieve their secondary goal, which is to make billions and billions of dollars.  Congratulations, […]

Marketing Advice for Pool Builders – 2015

Marketing Advice for Pool Builders in 2015… By Brett Lloyd Abbott, MYM Austin Inc. At the first of every year, I like to share with you my observations and recommendations of “what’s happening” in the world of marketing, and “what you should focus on” in 2015.  We have an interesting mixture of trends going on […]

Pool Builder Marketing Secret #3: Your Online Image Is More Important Than You Think

Secret #3 of Pool Builder Marketing: Your Online Image Is More Important Than You Think. By Brett Lloyd Abbott, MYM Austin Inc. In the last 2 weeks, we’ve discussed and acknowledged that “Buying a pool is a big deal“ and “Until you demonstrate otherwise, you look like everyone else.” Nice concepts, but not many “actionable items” […]

Is your website “Mobile-Ready”? Here’s how to find out.

Is your website “Mobile-Ready”? Here’s how to find out… By Brett Lloyd Abbott, MYM Austin Inc. Late-night pizza-eating “twenty-somethings” (and other assorted stereo-typical techno-geeks) have been indirectly determining what you and I must do with our websites for years.  It hardly seems fair, since they’re not exactly our “ideal target client.”  Nonetheless, the latest website […]

Pool Builder Marketing Recommendations for 2013

Pool Builder Marketing Recommendations for 2013 By Brett Lloyd Abbott, MYM Austin Inc. One of last year’s predictions (from others, not me) was that the year 2013 would never arrive.  But now that it’s shown up anyway, I’m compelled to offer you my latest, greatest collection of marketing recommendations for pool builders and others in […]




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