Customer Relationship Management More Important Than Ever

This article is written by Brett Lloyd Abbott and was published in the Splash Magazine April – May 2022 issue.

When I was in high-tech equipment sales (several decades ago), the management at our Fortune 500 company approached us “sales engineers” as we were called then, and introduced a brand-new customer relationship management (CRM) software system we were all required to start using.

At that time, we were selling complicated seven-figure to eight-figure projects that could take a year or more to close. There was certainly no room for carelessness, or lack of professionalism. Stepping up to more professional sales management system was a perfectly logical step…

To read the full article, please click here.

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