| For the last 20 years, one of the most common complaints I’ve heard from pool builders is that they waste too much time with homeowners who aren’t qualified to buy the kind of pool they build.
“Can you help me weed out the tire-kickers who will just waste my time?”
We’ve done a fairly decent job of that with “messaging,” by making sure the website and your people and marketing materials all make it clear who you are, what you do, and who is your ideal client.
But that’s kind of a slow, soft process. And it’s not exactly foolproof.
So you might want to have a look at this OTHER approach, which is much more effective at weeding out the riffraff, and will save you wasted trips and wasted design efforts on unqualified prospects.
My friends over at CyberFunnels have created a “Vision Book Pool Buying Experience” which takes all pool buying prospects through a simple, natural prequalification process, helping them figure out for themselves whether or not they are a good fit for you, and you are a good fit for them.
It also “warms them up” so that when you DO get face-to-face with them, they are much more ready to buy.
I could explain more, but you’ll get the gist faster by watching the video on this page.
I can’t think of a better, faster way to start weeding out the tire kickers, and help your designers sell more pools.
To your success… |
