Online Reviews Are More Important Than You Think

Who would’ve thought that ONLINE REVIEWS would be more important than CAPABILITIES, REPUTATION & EXPERIENCE? By Brett Lloyd Abbott, MYM Austin Inc. About a year ago, I wrote about a trend we were seeing, that online reviews had become “the nitroglycerin of online marketing.”  They were now extremely powerful, which meant they could be VERY […]

How to Take Better Pool Photos…With a DRONE

How to Take Better Pool Photos… (And how a Drone can help.) By Brett Lloyd Abbott, MYM Austin Inc. As I mentioned last year in “Secret #7 of Pool Builder Marketing” (“How to convert more Pool Prospects into BUYERS”), photographs play a HUGE role in your ability to sell more pools.  I specifically said: The […]

Pool Builder Marketing Secret #7: Convert more prospects into buyers

I think it’s fitting that we’re now talking about “converting prospects into buyers,” because if all of these marketing efforts don’t eventually result in CASH IN YOUR POCKET, then we’ve both been wasting our time. So let’s talk about some relatively small yet powerful things you can do that will have a definite positive impact on your closing ratios. Let’s talk about…

How’s your Houzz going to sell more pools?

Can “Houzz” help you sell more pools? Oh, you Betcha! By Brett Lloyd Abbott, MYM Austin Inc. My pool builder friends – I hope I’m not wearing you out with all this new Social Media advice. But as you know, I’m all about helping you sell more pools. And this newest social medium can help […]

The Plus Side of Google+

The “Plus” Side of Google+ (How “Google+ Local” can help you sell more pools…) By Brett Lloyd Abbott, MYM Austin Inc. Continuing with my updates on the newest and best Social Media for pool builders, here’s another “no-brainer” social medium that EVERY pool builder should begin utilizing IMMEDIATELY. “Google+ Local” is a “Wow, why didn’t […]