Comments from the 2016 IPSPE in New Orleans

My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]

A few more gifts, goodies and "best of" marketing advice for you….

A few more gifts, goodies and “best of” marketing advice for you…. By Brett Lloyd Abbott, MYM Austin Inc. Well, if you were one of the 237 people that checked out the “productivity video” I recommended last Friday, I hope you enjoyed it. Because it got me in BIG TROUBLE I sent that e-mail mid-day Friday, […]

The Ugly Truth about This Pool Service Business…

The Ugly Truth about This Pool Service Business… (aka: “POOL SERVICE MARKETING 101“) By Brett Lloyd Abbott, MYM Austin Inc. Most of my newsletters focus on the “construction” side of the business.  But today, I’d like to talk about that other mainstay of our industry — Pool Service.  I’m being perfectly frank and honest when […]