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Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us? Now we can focus on what REALLY matters, which is making more money and selling more swimming pools. And fortunately, the rules haven’t changed a […]
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My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]
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Are you attending the 2016 International Pool, Spa, Patio EXPO in New Orleans this week? Then stop by Booth 539 and say HELLO! My wife Naomi and I are usually busy teaching classes at the IPSPE, but THIS year we chose to host a BOOTH on the convention floor instead. So if you’re headed to […]
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How to Take Better Pool Photos… (And how a Drone can help.) By Brett Lloyd Abbott, MYM Austin Inc. As I mentioned last year in “Secret #7 of Pool Builder Marketing” (“How to convert more Pool Prospects into BUYERS”), photographs play a HUGE role in your ability to sell more pools. I specifically said: The […]
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I think it’s fitting that we’re now talking about “converting prospects into buyers,” because if all of these marketing efforts don’t eventually result in CASH IN YOUR POCKET, then we’ve both been wasting our time. So let’s talk about some relatively small yet powerful things you can do that will have a definite positive impact on your closing ratios. Let’s talk about…
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Industry Inspiration and Vance Gillette By Brett Lloyd Abbott, MYM Austin Inc. Last Thursday was a very special day for at least TWO people you know and love – myself and Vance Gillette. (Just go with me on the “love” thing for a minute, okay?) On Thursday, September 20, I had the distinct pleasure of […]
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My Best Friend’s Big Pool Buying Mistake (almost)… By Brett Lloyd Abbott, MYM Austin Inc. This isn’t just another friend. Bill and I have been best friends since our seventh grade math class. He tends to be “thoughtful and analytical” with his decisions; I’m a little more of a “dance on the table, life of […]
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