Monopolize Your Marketplace - Austin

Strategic & Tactical Marketing
Systems For Pool Builders

18-Profits-up

If the phone’s not ringing, here’s why…

It’s May 1. If you’re not getting as many leads as you want, I think I know why… By Brett Lloyd Abbott, Pool Builder Marketing LLC (If you ARE busy, then congratulations. This article is not for you.) If your business is in North America, then this should be just about the busiest day of […]

More Bad Advice: “I’ve found some errors on your website…”

Do YOU get those “I found some errors on your website…” emails too? By Brett Lloyd Abbott, Pool Builder Marketing LLC I’ll bet you’ve received plenty of those email messages, WARNING you that your website has problems. Such as this one, that just came in this morning: My name is Joe and I am a Digital Marketing […]

Bad Advice from Good Marketing People (part 1)

You’ve Been Given Some BAD ADVICE from Well-Meaning Marketing People… By Brett Lloyd Abbott, Pool Builder Marketing LLC I’ve spilled a lot of ink offering advice on the best ways to generate leads, build websites, setup auto follow up systems, and much, much more. But lately, I seem to be explaining to business owners why the well-intentioned advice they’ve heard […]

Comments from the 2017 IPSPE in Orlando…

Comments from the 2017 IPSPE in Orlando… By Brett Lloyd Abbott, Pool Builder Marketing LLC I never really thought about this before, but if there are 1 million people working in the US swimming pool industry (a reasonable guess), and 10,000 people attend the annual International Pool Spa Patio Expo (a consistently accurate number), then that means 99% […]

Your Website – The Crucial “First Step” of Marketing…

Your Website – The Crucial “First Step” of Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last month, I wrote about the “3 Simple Secrets” for selling more swimming pools. I elaborated on the power of the “low risk offer” which then triggers an automated follow-up system with both the “now buyers” and the “future buyers” who are interested […]

The Hidden Power of a “Low Risk Offer”

The Hidden Power of a “Low Risk Offer”… By Brett Lloyd Abbott, Pool Builder Marketing LLC A few weeks ago, I described the “3 Simple Secrets” for selling more swimming pools, which includes (1) a killer website, (2) a low-risk offer on that website, and (3) an automated follow-up system that “drips, drips, drips” on these prospects “until they buy […]

Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing…

Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last week, I talked about the “3 Simple Secrets” for selling more swimming pools, namely (1) a killer website, (2) a low-risk offer on that website, and (3) an automated follow-up system that kicks into gear the moment […]

The 3 Secrets of Swimming Pool Marketing…

The 3 Secrets of Swimming Pool Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC A couple of years ago, I wrote a 42-page e-book called “7 Crucial Marketing Secrets Every Pool Builder Should Know.” I went into fairly lengthy detail regarding…well… seven crucial marketing secrets that I think every pool builder should know. I […]

Selling Pools: “You Had Me at Hello”

Here’s another tip to help designers sell more pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC Over the last 10 years or so, I’ve discovered a curious, magical phenomenon that frequently occurs in the process of selling a swimming pool. One of my clients succinctly described it as “You Had Me at Hello.” He’s referring […]

Signing up for Skipio is the smartest thing you can do right now

Here’s why I think signing up for Skipio is the smartest thing you can do right now… By Brett Lloyd Abbott, Pool Builder Marketing LLC By now, it should be obvious to everyone that “online reviews” are having WAY more influence than we ever thought they would. I stand by my previous comments, that “online […]




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