Posted on March 1st, 2016 by Brett
Selling is a lot like dating. When that “special someone” suddenly stops taking your calls, the natural tendency is to try HARDER and HARDER to re-connect with that person, and try to recapture that magic. But as we all know, that just tends to make you look desperate, and serves to push them further away. So rather than chase them away, I recommend you “Go for the NO.”
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Posted on February 23rd, 2016 by Brett
Most homeowners don’t know anything about (1) HOW to build a quality swimming pool, or (2) how MUCH that pool should cost. So they usually default to “Who’s got the lowest price?”
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Posted on December 29th, 2015 by Brett
Let’s get into some more subtle and perhaps slightly more questionable tactics that will nonetheless make your prospects more comfortable with you, and almost certainly lead to more sales.
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Posted on December 22nd, 2015 by Brett
This is the first in a series of “insider tips” that will help you sell more pools. (These tips may also help you sell OTHER large ticket items, such as hot tubs, upgrades, renovations, maintenance contracts, etc.)
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Posted on December 15th, 2015 by Brett
I got my butt chewed (again) last week, For my best sales training class EVER. By Brett Lloyd Abbott, MYM Austin Inc. FYI – this is not a sales pitch. I want to share a personal story with you (just like I did a few years ago) so that ultimately you can sell more pools. […]
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Posted on July 14th, 2015 by Brett
How to Take Better Pool Photos… (And how a Drone can help.) By Brett Lloyd Abbott, MYM Austin Inc. As I mentioned last year in “Secret #7 of Pool Builder Marketing” (“How to convert more Pool Prospects into BUYERS”), photographs play a HUGE role in your ability to sell more pools. I specifically said: The […]
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Posted on July 8th, 2015 by Brett
Our new E-BOOK is available FREE! (But ONLY until July 14, 2015.) “7 Crucial Marketing Secrets Every Pool Builder Should Know” By Brett Lloyd Abbott, MYM Austin Inc. This should be REQUIRED READING for every pool builder on the planet. In the works for nearly 3 years, our brand-new e-book is finally available for your […]
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Posted on June 30th, 2015 by Brett
FINALLY – An EASY way to “Be Friends” and “Play Nice” with Google… By Brett Lloyd Abbott, MYM Austin Inc. The running joke (in the Internet marketing world) is that the “g” in the Google+ logo stands for “ghost town.” But you shouldn’t say that out loud, because – despite the painful accuracy of the […]
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Posted on June 30th, 2015 by Brett
PPC ads will be MORE powerful if you use these new tricks. By Brett Lloyd Abbott, MYM Austin Inc. There’s apparently a lot of interest in “pay per click” advertising, based on the response I got to last week’s newsletter. So I thought I would share with you a few clever ideas that can make […]
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Posted on June 16th, 2015 by Brett
(My apologies to my friends/readers in the Southern Hemisphere; In JUNE, this is more of a Northern Hemisphere / “Middle of the Season” type of message. You might bookmark this for review in December!) It’s June. If you’re not as busy as you want, Then you should be looking at Google AdWords/Pay per Click/PPC By […]
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