Monopolize Your Marketplace - Austin

Strategic & Tactical Marketing
Systems For Pool Builders

18-Profits-up

Here’s the Forecast for NEW POOLS and RENOVATIONS…

Here’s the Forecast for NEW POOLS and RENOVATIONS… From Metrostudy and Hanley Wood By Brett Lloyd Abbott, Pool Builder Marketing LLC Did you happen to catch the “National Housing Market Forecast” from Metrostudy and Hanley Wood about a week and a half ago? Led by Metrostudy’s Chief Economist Mark Boud, it offers some great insights into […]

Here’s Another Trick to Help Designers Sell More Pools

Here’s Another Trick To Help Designers Sell More Pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC I hesitate to say “trick” because it sounds like we’re trying to deceive people; that’s not the goal here. This is more like a “shortcut trick” that will help your designer/salespeople be more effective in their one-on-one meetings with […]

Got an angry customer? These 3 words will win them back…

Got an angry customer? These 3 words will win them back… By Brett Lloyd Abbott, Pool Builder Marketing LLC One of the newest classes I’ve started teaching is called “Winning Customer Satisfaction…How to Win Your Clients’ Hearts and Wallets.” It runs a full hour, but I can give you the essence of it in the next three […]

Want more REFERRALS? Listen to Mario…

Here is some of the BEST advice I’ve ever seen on Referrals… And it comes from Pool Industry Sales Expert Mario Rossetti. By Brett Lloyd Abbott, Pool Builder Marketing LLC I had the pleasure of working with pool industry experts Mario Rossetti and Rex Richard for a number of years, as the three of us formed […]

Here’s Why Some Buyers Are Easy, and Some Are Hard…

Here’s Why Some Buyers Are Easy, and Some Are Hard… By Brett Lloyd Abbott, Pool Builder Marketing LLC I give credit to Roy H. Williams, a.k.a. “The Wizard of Ads” for this amazing marketing/sales insight that applies to just about anything that a human being buys. I learned it more than a dozen years ago, […]

If the phone’s not ringing, here’s why…

It’s May 1. If you’re not getting as many leads as you want, I think I know why… By Brett Lloyd Abbott, Pool Builder Marketing LLC (If you ARE busy, then congratulations. This article is not for you.) If your business is in North America, then this should be just about the busiest day of […]

More Bad Advice: “I’ve found some errors on your website…”

Do YOU get those “I found some errors on your website…” emails too? By Brett Lloyd Abbott, Pool Builder Marketing LLC I’ll bet you’ve received plenty of those email messages, WARNING you that your website has problems. Such as this one, that just came in this morning: My name is Joe and I am a Digital Marketing […]

Bad Advice from Good Marketing People (part 1)

You’ve Been Given Some BAD ADVICE from Well-Meaning Marketing People… By Brett Lloyd Abbott, Pool Builder Marketing LLC I’ve spilled a lot of ink offering advice on the best ways to generate leads, build websites, setup auto follow up systems, and much, much more. But lately, I seem to be explaining to business owners why the well-intentioned advice they’ve heard […]

Comments from the 2017 IPSPE in Orlando…

Comments from the 2017 IPSPE in Orlando… By Brett Lloyd Abbott, Pool Builder Marketing LLC I never really thought about this before, but if there are 1 million people working in the US swimming pool industry (a reasonable guess), and 10,000 people attend the annual International Pool Spa Patio Expo (a consistently accurate number), then that means 99% […]

Your Website – The Crucial “First Step” of Marketing…

Your Website – The Crucial “First Step” of Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last month, I wrote about the “3 Simple Secrets” for selling more swimming pools. I elaborated on the power of the “low risk offer” which then triggers an automated follow-up system with both the “now buyers” and the “future buyers” who are interested […]




Helping Builders Sell Swimming Pools All Over The World