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Here are those FREE online directories I promised could boost your online presence… By Brett Lloyd Abbott, Pool Builder Marketing LLC. In my last couple of e-mails on “The 7 Crucial Marketing Secrets Every Pool Builder Should Know,” I kept promising I would send you a list of “OTHER free online directories you should take […]
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Secret #4 of Pool Builder Marketing: Social Media CAN Help You… But You’re Probably Doing It Wrong. By Brett Lloyd Abbott, MYM Austin Inc. Over the last few weeks, we’ve talked about the first three of The 7 Crucial Marketing Secrets Every Pool Builder should know. Namely: Buying a Swimming Pool Is a Big Deal. […]
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Last week I announced a FREE WEBINAR with Joseph Christoforo, a PPC and SEO expert who works exclusively in the pool industry. I can confidently state it was an OUTSTANDING webinar, loaded with excellent “insider tips” on “How to succeed with Google.” Here’s a “Cliff’s Notes” version of what we covered…
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Facebook for Pool Builders in 2013: Some NEW Tricks Worth Trying… By Brett Lloyd Abbott, MYM Austin Inc. Hard to believe it’s been 3 1/2 years since I first began offering advice about Facebook. (I would offer you a hyperlink to my original post, but it’s so old, it’s probably not worth your time.) Initially, […]
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Can “Houzz” help you sell more pools? Oh, you Betcha! By Brett Lloyd Abbott, MYM Austin Inc. My pool builder friends – I hope I’m not wearing you out with all this new Social Media advice. But as you know, I’m all about helping you sell more pools. And this newest social medium can help […]
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Ads vs. Social vs. Word-Of-Mouth… Which works best for pool buyers? By Brett Lloyd Abbott, MYM Austin Inc. Let me warn you right now that the above is, at least partially, a trick question. But you’ll sell more pools if you understand and appreciate the differences between advertising, social media and “word-of-mouth.” And helping you […]
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No, you DON’T have to TWEET! (Or “YouTube” or “Linked-In” or FLICKR or Anything Else!) By Brett Lloyd Abbott, MYM Austin Inc. PLEASE don’t forward this message to any marketing people you know. It will just start an awkward fight between me and all those other marketing yokels out there who keep telling poor, innocent […]
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A few more gifts, goodies and “best of” marketing advice for you…. By Brett Lloyd Abbott, MYM Austin Inc. Well, if you were one of the 237 people that checked out the “productivity video” I recommended last Friday, I hope you enjoyed it. Because it got me in BIG TROUBLE I sent that e-mail mid-day Friday, […]
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Why Some Pool Builders Grow in a Downturn… ..and what we can learn from them. By Brett Lloyd Abbott, MYM Austin Inc. The last two years have been tough for most pool builders. While a few builders saw growth, most continue to fall short of their sales for the previous year. And this year doesn’t […]
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“In Search of Twenty-Ten Vision” Marketing Predictions for the year(s) ahead… By Brett Lloyd Abbott, MYM Austin Inc. I’m sure you recall that “20-20 vision” is how doctors refer to “normal vision” This means that what you see at 20 feet is the same as what a “normal” person sees at 20 feet. Well, I’m […]
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