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I’m brutal with my marketing advice, but it’s only because I want you to be successful… By Brett Lloyd Abbott, Pool Builder Marketing LLC I don’t recall when exactly, but it seems like it was within the first 30 days of opening my agency (16+ years ago) that I knew my primary goal should be […]
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Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]
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Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us? Now we can focus on what REALLY matters, which is making more money and selling more swimming pools. And fortunately, the rules haven’t changed a […]
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My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]
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Are you attending the 2016 International Pool, Spa, Patio EXPO in New Orleans this week? Then stop by Booth 539 and say HELLO! My wife Naomi and I are usually busy teaching classes at the IPSPE, but THIS year we chose to host a BOOTH on the convention floor instead. So if you’re headed to […]
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As predicted, GOOGLE is moving forward with their “SEO OBLITERATION” plans… By Brett Lloyd Abbott, MYM Austin Inc. Back in January, I told you about the new “Google Home Services” experiment that was taking place in San Francisco. It started with PLUMBERS, MAIDSand LOCKSMITH services, but was expected to expand to ALL cities and ALL […]
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FINALLY – An EASY way to “Be Friends” and “Play Nice” with Google… By Brett Lloyd Abbott, MYM Austin Inc. The running joke (in the Internet marketing world) is that the “g” in the Google+ logo stands for “ghost town.” But you shouldn’t say that out loud, because – despite the painful accuracy of the […]
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Here’s a great way to get good online reviews from your happy customers.
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Here’s an SEO Secret that ANYONE can use… By Brett Lloyd Abbott, MYM Austin Inc. As I said way back in 2013, search engine optimization is getting harder and harder. The so-called “secret techniques” of getting ranked on page 1 have become increasingly vague and nebulous, and results have been less predictable and less reliable. […]
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Marketing Advice for Pool Builders in 2015… By Brett Lloyd Abbott, MYM Austin Inc. At the first of every year, I like to share with you my observations and recommendations of “what’s happening” in the world of marketing, and “what you should focus on” in 2015. We have an interesting mixture of trends going on […]
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