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Are you attending the 2016 International Pool, Spa, Patio EXPO in New Orleans this week? Then stop by Booth 539 and say HELLO! My wife Naomi and I are usually busy teaching classes at the IPSPE, but THIS year we chose to host a BOOTH on the convention floor instead. So if you’re headed to […]
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As predicted, GOOGLE is moving forward with their “SEO OBLITERATION” plans… By Brett Lloyd Abbott, MYM Austin Inc. Back in January, I told you about the new “Google Home Services” experiment that was taking place in San Francisco. It started with PLUMBERS, MAIDSand LOCKSMITH services, but was expected to expand to ALL cities and ALL […]
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If you haven’t heard about “Google Home Services,” you need to know about it now. This is likely to have a DRAMATIC effect on how people search for and find home service providers (including pool builders and pool service companies) in the very near future.
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Logo development can be a long, tedious and expensive process. Here’s a way to get the logo you want faster and cheaper than ever before.
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Our new E-BOOK is available FREE! (But ONLY until July 14, 2015.) “7 Crucial Marketing Secrets Every Pool Builder Should Know” By Brett Lloyd Abbott, MYM Austin Inc. This should be REQUIRED READING for every pool builder on the planet. In the works for nearly 3 years, our brand-new e-book is finally available for your […]
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It makes no sense to spend $1000+ a month on advertising to send people to a website that makes them say “Nah, this ain’t the builder for me…” That’s why you should use our “Website Conversion Calculator.” It looks at a grand total of FIVE key factors that will determine 90% of your websites success. In less than 5 minutes, you’ll know whether you’ve got a website problem that’s affecting your ability to convert leads and sell more pools.
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Yes, Google is punishing websites that are not “mobile friendly”, but THERE’S NO NEED TO PANIC. “Mobilegeddon” is NOT the end of the world. Making your website “mobile-friendly” is still absolutely the right thing to do. But so is “making sure you’ve got good content.” Because an uncompelling, platitude-filled website won’t persuade or impress anyone, including Google. Neither will a website that is clunky or hard to navigate – mobile or otherwise.
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On April 21, 2015, Google will PUNISH websites that are not “mobile-friendly.” By Brett Lloyd Abbott, MYM Austin Inc. I have a lot of respect for Google. They’ve used their primary goal of “give people the best search results possible” to achieve their secondary goal, which is to make billions and billions of dollars. Congratulations, […]
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Here’s an SEO Secret that ANYONE can use… By Brett Lloyd Abbott, MYM Austin Inc. As I said way back in 2013, search engine optimization is getting harder and harder. The so-called “secret techniques” of getting ranked on page 1 have become increasingly vague and nebulous, and results have been less predictable and less reliable. […]
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Marketing Advice for Pool Builders in 2015… By Brett Lloyd Abbott, MYM Austin Inc. At the first of every year, I like to share with you my observations and recommendations of “what’s happening” in the world of marketing, and “what you should focus on” in 2015. We have an interesting mixture of trends going on […]
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