Monopolize Your Marketplace - Austin

Strategic & Tactical Marketing
Systems For Pool Builders

18-Profits-up

Here’s the Forecast for NEW POOLS and RENOVATIONS…

Here’s the Forecast for NEW POOLS and RENOVATIONS… From Metrostudy and Hanley Wood By Brett Lloyd Abbott, Pool Builder Marketing LLC Did you happen to catch the “National Housing Market Forecast” from Metrostudy and Hanley Wood about a week and a half ago? Led by Metrostudy’s Chief Economist Mark Boud, it offers some great insights into […]

Here’s Another Trick to Help Designers Sell More Pools

Here’s Another Trick To Help Designers Sell More Pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC I hesitate to say “trick” because it sounds like we’re trying to deceive people; that’s not the goal here. This is more like a “shortcut trick” that will help your designer/salespeople be more effective in their one-on-one meetings with […]

My Suggestions for a Better 2019…

Here’s my fresh view on what to do in 2019… By Brett Lloyd Abbott, Pool Builder Marketing LLC Don’t let my introduction confuse you. This story is about marketing. After holding steady at 175 pounds for most of my adult life, I suddenly gained 10 pounds right around Thanksgiving, and solidly kept it on right […]

Fixing Your Website Speed Issues…

Here’s a way to fix your website speed issues FAST and CHEAP. By Brett Lloyd Abbott, Pool Builder Marketing LLC A few weeks ago, I told you about a handy little website “speed test” that would immediately tell you whether or not you have speed problems with your website. I mentioned that a speed score […]

If My Marketing Advice Sounds Brutal, Here’s Why…

I’m brutal with my marketing advice, but it’s only because I want you to be successful… By Brett Lloyd Abbott, Pool Builder Marketing LLC I don’t recall when exactly, but it seems like it was within the first 30 days of opening my agency (16+ years ago) that I knew my primary goal should be […]

Here’s Another Quick/Easy Way to Test Your Website…

This handy little website speed-test is highly informative, and totally FREE. And it can actually help you sell more pools. By Brett Lloyd Abbott, Pool Builder Marketing LLC We’ve known for several years that “website speed” plays a big role in the overall success of your website. (So much so, in fact, that some experts […]

Low-cost SEO trick that actually WORKS

Here’s an easy, low-cost SEO trick that actually WORKS… By Brett Lloyd Abbott, Pool Builder Marketing LLC            seo I was only half-joking when I said “The best way to make sure you show up at the top of Google is FIRST, make sure that you are at the top of […]

2017 Digital Marketing Habits to Break (MAYBE….)

Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]

Marketing Advice for Pool Builders in 2017

Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us?  Now we can focus on what REALLY matters, which is making more money and selling more swimming pools.  And fortunately, the rules haven’t changed a […]

Comments from the 2016 IPSPE in New Orleans

My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]




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