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Here are some OTHER things our drip-marketing system can do… By Brett Lloyd Abbott, Pool Builder Marketing LLC For nearly 15 years now, I’ve articulated and enunciated the incredible power of an automated follow-up (a.k.a. “drip marketing”) system. When it comes to selling new pools, it’s what I call the third leg of the proverbial three-legged […]
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Here’s Why Some Buyers Are Easy, and Some Are Hard… By Brett Lloyd Abbott, Pool Builder Marketing LLC I give credit to Roy H. Williams, a.k.a. “The Wizard of Ads” for this amazing marketing/sales insight that applies to just about anything that a human being buys. I learned it more than a dozen years ago, […]
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Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]
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Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us? Now we can focus on what REALLY matters, which is making more money and selling more swimming pools. And fortunately, the rules haven’t changed a […]
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My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]
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Our new E-BOOK is available FREE! (But ONLY until July 14, 2015.) “7 Crucial Marketing Secrets Every Pool Builder Should Know” By Brett Lloyd Abbott, MYM Austin Inc. This should be REQUIRED READING for every pool builder on the planet. In the works for nearly 3 years, our brand-new e-book is finally available for your […]
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PPC ads will be MORE powerful if you use these new tricks. By Brett Lloyd Abbott, MYM Austin Inc. There’s apparently a lot of interest in “pay per click” advertising, based on the response I got to last week’s newsletter. So I thought I would share with you a few clever ideas that can make […]
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Yes, Google is punishing websites that are not “mobile friendly”, but THERE’S NO NEED TO PANIC. “Mobilegeddon” is NOT the end of the world. Making your website “mobile-friendly” is still absolutely the right thing to do. But so is “making sure you’ve got good content.” Because an uncompelling, platitude-filled website won’t persuade or impress anyone, including Google. Neither will a website that is clunky or hard to navigate – mobile or otherwise.
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On April 21, 2015, Google will PUNISH websites that are not “mobile-friendly.” By Brett Lloyd Abbott, MYM Austin Inc. I have a lot of respect for Google. They’ve used their primary goal of “give people the best search results possible” to achieve their secondary goal, which is to make billions and billions of dollars. Congratulations, […]
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Marketing Advice for Pool Builders in 2015… By Brett Lloyd Abbott, MYM Austin Inc. At the first of every year, I like to share with you my observations and recommendations of “what’s happening” in the world of marketing, and “what you should focus on” in 2015. We have an interesting mixture of trends going on […]
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