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Here is SOMEONE ELSE’S marketing advice… (And MY modifications for POOL BUILDERS) By Brett Lloyd Abbott, MYM Austin Inc. Normally, I write my own articles, but I recently read an article from digital marketing expert Ilana Plumer regarding “5 Digital Marketing Habits You Should Ditch in 2017,” and I couldn’t help but comment. Ilana is a smart […]
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Here are my latest, greatest marketing recommendations for 2017… By Brett Lloyd Abbott, MYM Austin Inc. Isn’t it a relief to have the United States 2016 election year behind us? Now we can focus on what REALLY matters, which is making more money and selling more swimming pools. And fortunately, the rules haven’t changed a […]
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My comments from the 2016 Pool/Spa/Patio show… Before I offer any of my own observations, let me share with you a comment from one of my clients who attended the 2016 International Pool Spa Patio Expo, because I think this says it all: “I found at least 10 new products or ideas that could let […]
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Are you attending the 2016 International Pool, Spa, Patio EXPO in New Orleans this week? Then stop by Booth 539 and say HELLO! My wife Naomi and I are usually busy teaching classes at the IPSPE, but THIS year we chose to host a BOOTH on the convention floor instead. So if you’re headed to […]
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As predicted, GOOGLE is moving forward with their “SEO OBLITERATION” plans… By Brett Lloyd Abbott, MYM Austin Inc. Back in January, I told you about the new “Google Home Services” experiment that was taking place in San Francisco. It started with PLUMBERS, MAIDSand LOCKSMITH services, but was expected to expand to ALL cities and ALL […]
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Who would’ve thought that ONLINE REVIEWS would be more important than CAPABILITIES, REPUTATION & EXPERIENCE? By Brett Lloyd Abbott, MYM Austin Inc. About a year ago, I wrote about a trend we were seeing, that online reviews had become “the nitroglycerin of online marketing.” They were now extremely powerful, which meant they could be VERY […]
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Selling is a lot like dating. When that “special someone” suddenly stops taking your calls, the natural tendency is to try HARDER and HARDER to re-connect with that person, and try to recapture that magic. But as we all know, that just tends to make you look desperate, and serves to push them further away. So rather than chase them away, I recommend you “Go for the NO.”
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Most homeowners don’t know anything about (1) HOW to build a quality swimming pool, or (2) how MUCH that pool should cost. So they usually default to “Who’s got the lowest price?”
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If you haven’t heard about “Google Home Services,” you need to know about it now. This is likely to have a DRAMATIC effect on how people search for and find home service providers (including pool builders and pool service companies) in the very near future.
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Let’s get into some more subtle and perhaps slightly more questionable tactics that will nonetheless make your prospects more comfortable with you, and almost certainly lead to more sales.
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