Pool Builder Marketing Secret #1: Buying a Pool Is a BIG DEAL

We’ve got to recognize that even though Mr. and Mrs. homeowner are excited about getting a swimming pool, they are most likely also filled with some level of ANXIETY, FEAR, RELUCTANCE and DISTRUST. Yes, showing them “pretty swimming pools” is important. But if we can ALSO address their anxieties, fears and trust issues, then we will have a much better chance of getting them to choose YOU over of your competitors.