Pool Builder Marketing Secret #5: Nurture Prospects to Buy from YOU
Today we’re going to talk about what is, in my opinion, the single most powerful marketing secret you could ever hope to harness. It is also – paradoxically – either the BEST KEPT or WORST EXECUTED secret of marketing. Because even though it’s kind of a no-brainer, “DUH, that’s a good idea” concept, almost NOBODY does it. Which, by the way, is one of the reasons it’s so powerful. I’m referring to the simple concept of FOLLOW-UP.
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