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Here’s Why Some Buyers Are Easy, and Some Are Hard… By Brett Lloyd Abbott, Pool Builder Marketing LLC I give credit to Roy H. Williams, a.k.a. “The Wizard of Ads” for this amazing marketing/sales insight that applies to just about anything that a human being buys. I learned it more than a dozen years ago, […]
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It’s May 1. If you’re not getting as many leads as you want, I think I know why… By Brett Lloyd Abbott, Pool Builder Marketing LLC (If you ARE busy, then congratulations. This article is not for you.) If your business is in North America, then this should be just about the busiest day of […]
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Do YOU get those “I found some errors on your website…” emails too? By Brett Lloyd Abbott, Pool Builder Marketing LLC I’ll bet you’ve received plenty of those email messages, WARNING you that your website has problems. Such as this one, that just came in this morning: My name is Joe and I am a Digital Marketing […]
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You’ve Been Given Some BAD ADVICE from Well-Meaning Marketing People… By Brett Lloyd Abbott, Pool Builder Marketing LLC I’ve spilled a lot of ink offering advice on the best ways to generate leads, build websites, setup auto follow up systems, and much, much more. But lately, I seem to be explaining to business owners why the well-intentioned advice they’ve heard […]
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How to Spy on your PPC Guy… By Brett Lloyd Abbott, Pool Builder Marketing LLC PPC Two weeks ago, I showed you how moving one of my pool builder clients from one PPC company to another allowed us to nearly double our results for the same amount of money. Today I’m going to show you […]
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Learn about the key metrics you’ll want to keep an eye on every month working with the pool industry PPC companies.
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Comments from the 2017 IPSPE in Orlando… By Brett Lloyd Abbott, Pool Builder Marketing LLC I never really thought about this before, but if there are 1 million people working in the US swimming pool industry (a reasonable guess), and 10,000 people attend the annual International Pool Spa Patio Expo (a consistently accurate number), then that means 99% […]
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Your Website – The Crucial “First Step” of Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last month, I wrote about the “3 Simple Secrets” for selling more swimming pools. I elaborated on the power of the “low risk offer” which then triggers an automated follow-up system with both the “now buyers” and the “future buyers” who are interested […]
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The Hidden Power of a “Low Risk Offer”… By Brett Lloyd Abbott, Pool Builder Marketing LLC A few weeks ago, I described the “3 Simple Secrets” for selling more swimming pools, which includes (1) a killer website, (2) a low-risk offer on that website, and (3) an automated follow-up system that “drips, drips, drips” on these prospects “until they buy […]
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Automated Follow-Up – the Secret Weapon of Swimming Pool Marketing… By Brett Lloyd Abbott, Pool Builder Marketing LLC Last week, I talked about the “3 Simple Secrets” for selling more swimming pools, namely (1) a killer website, (2) a low-risk offer on that website, and (3) an automated follow-up system that kicks into gear the moment […]
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