Posted on March 26th, 2019 by Brett
Here’s the Forecast for NEW POOLS and RENOVATIONS… From Metrostudy and Hanley Wood By Brett Lloyd Abbott, Pool Builder Marketing LLC Did you happen to catch the “National Housing Market Forecast” from Metrostudy and Hanley Wood about a week and a half ago? Led by Metrostudy’s Chief Economist Mark Boud, it offers some great insights into […]
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Posted on February 26th, 2019 by Brett
Here’s Another Trick To Help Designers Sell More Pools… By Brett Lloyd Abbott, Pool Builder Marketing LLC I hesitate to say “trick” because it sounds like we’re trying to deceive people; that’s not the goal here. This is more like a “shortcut trick” that will help your designer/salespeople be more effective in their one-on-one meetings with […]
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Posted on February 12th, 2019 by Brett
If you’re still running print ads, try this handy “Ad Assessment” tool. (It will help you improve your ad.) By Brett Lloyd Abbott, Pool Builder Marketing LLC Print advertising may be shrinking, but it is by no means dead. There are plenty of situations where magazines, billboards, direct mail and other print advertising can produce a […]
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Posted on January 29th, 2019 by Brett
Got an angry customer? These 3 words will win them back… By Brett Lloyd Abbott, Pool Builder Marketing LLC One of the newest classes I’ve started teaching is called “Winning Customer Satisfaction…How to Win Your Clients’ Hearts and Wallets.” It runs a full hour, but I can give you the essence of it in the next three […]
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Posted on January 22nd, 2019 by Brett
Here is some of the BEST advice I’ve ever seen on Referrals… And it comes from Pool Industry Sales Expert Mario Rossetti. By Brett Lloyd Abbott, Pool Builder Marketing LLC I had the pleasure of working with pool industry experts Mario Rossetti and Rex Richard for a number of years, as the three of us formed […]
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Posted on January 16th, 2019 by Brett
Here are some OTHER things our drip-marketing system can do… By Brett Lloyd Abbott, Pool Builder Marketing LLC For nearly 15 years now, I’ve articulated and enunciated the incredible power of an automated follow-up (a.k.a. “drip marketing”) system. When it comes to selling new pools, it’s what I call the third leg of the proverbial three-legged […]
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Posted on January 8th, 2019 by Brett
Here’s my fresh view on what to do in 2019… By Brett Lloyd Abbott, Pool Builder Marketing LLC Don’t let my introduction confuse you. This story is about marketing. After holding steady at 175 pounds for most of my adult life, I suddenly gained 10 pounds right around Thanksgiving, and solidly kept it on right […]
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Posted on December 11th, 2018 by Brett
Here’s a way to fix your website speed issues FAST and CHEAP. By Brett Lloyd Abbott, Pool Builder Marketing LLC A few weeks ago, I told you about a handy little website “speed test” that would immediately tell you whether or not you have speed problems with your website. I mentioned that a speed score […]
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Posted on November 27th, 2018 by Brett
I’m brutal with my marketing advice, but it’s only because I want you to be successful… By Brett Lloyd Abbott, Pool Builder Marketing LLC I don’t recall when exactly, but it seems like it was within the first 30 days of opening my agency (16+ years ago) that I knew my primary goal should be […]
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Posted on October 24th, 2018 by Brett
Here’s Why Most People Lose Money on PPC… By Brett Lloyd Abbott, Pool Builder Marketing LLC When it comes to selling new pools, I’m a huge fan of PPC/Pay Per Click advertising. Over the years, it’s grown from “a non-player” (remember when people used the Yellow Pages?) to quite possibly the single most powerful advertising […]
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